“…Data on the masking effect examined when combining alcohol with actual energy drinks (rather than with caffeine or cola‐type drinks) come from six experimental studies directly comparing subjective intoxication after consuming AMED with AO (Benson & Scholey, ; Marczinski, Fillmore, Bardgett, & Howard, ; Marczinski, Fillmore, Henges, Ramsey, & Young, ; Marczinski et al, ; Peacock, Bruno, Martin, & Carr, ; Van de Loo et al, ). In addition, an on‐premise study was conducted in the Netherlands assessing subjective intoxication in a natural setting, including higher consumption levels of alcohol when compared to laboratory settings.…”