Background: the bloom Program was designed to enhance pharmacists' care of people with lived experience of mental illness and addictions in Nova scotia. the Program's demonstration period was from september 2014 to December 2016 and included a qualitative evaluation of the patient experience. Methods: Patients were recruited for individual interviews through bloom Program pharmacies. Interviews were transcribed verbatim and analyzed following braun and clarke's 6-step approach for thematic analysis. Results: ten patients were interviewed between May and June 2016. ten themes were determined through data analysis and included medication management, accessing pharmacists in a new way, providing social support, bridging service gaps, providing interim care, reducing financial barriers, navigation and advocacy, holistic approaches, empowerment through knowledge and awareness and collaboration. Discussion: Pharmacists expectedly provided medication management activities to patients for both physical and mental health concerns in the bloom Program. Many activities conducted with bloom Program patients fell outside of dispensing roles and medication management. these activities, such as social support, triage, navigation and increasing access, which were highly valued by patients, are poorly measured and assessed in pharmacy practice research. Conclusion: Participants in the bloom Program reported the significant contributions of pharmacists and pharmacy teams in their overall health and wellness. Future evaluations of interventions like the bloom Program should include measurement of constructs valued by patients and also consider impacts on inequalities and inequities. Pharmacy practice researchers can benefit from other research and evaluation being conducted for primary care interventions.