2020
DOI: 10.3390/su13010095
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The Effects of Consumer Readiness on the Adoption of Self-Service Technology: Moderating Effects of Consumer Traits and Situational Factors

Abstract: Self Service Technology (SST] refers to technological interfaces that enable customers to produce a service independently, without service employees’ direct involvement. Because of the recent technological evolution and rising labor costs, most companies in the retail and service industries tend to use more technology-based SST options. This study tried to investigate the effects of technology readiness and consumer readiness on SST service quality, attitude toward using SST, and intention to use SST in the re… Show more

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Cited by 31 publications
(15 citation statements)
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References 29 publications
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“…This finding is supported by previous researchers that there is a positive relationship between OPTM and PEOU and usefulness. Different from Shim et al [8], the INNV construct does not have a significant impact on PU. However, it has a significant negative effect on the PEOU.…”
Section: Discussioncontrasting
confidence: 63%
See 1 more Smart Citation
“…This finding is supported by previous researchers that there is a positive relationship between OPTM and PEOU and usefulness. Different from Shim et al [8], the INNV construct does not have a significant impact on PU. However, it has a significant negative effect on the PEOU.…”
Section: Discussioncontrasting
confidence: 63%
“…There are 4 constructs in the technology readiness model, namely Optimism (OPTM), Innovativeness (INNV), Insecurity (INS), and Discomfort (DSCM). TR is an important factor in determining user attitudes and behavior [8], [9]. Thus, each construct in the TR model becomes a determinant in one's technology adoption.…”
Section: Literature Reviewmentioning
confidence: 99%
“…According to that result, previous research has argued that related to the hotel industry, there is a favorable correlation between perceived usefulness and intention to use SST (Alsamydai, Yousif, and Al Khasawneh, 2012;Elliott et al, 2013;M. Kim and Qu, 2014;Mukerjee, 2020;Renko and Druzijanic, 2014;Shim et al, 2020).…”
Section: Testing Hypotheses and Discussionmentioning
confidence: 82%
“…The use of technologies in tourism has grown the number of opportunities for customers to self-serve . Although a large body of research has been conducted on the human dynamics of service contacts, there is still a lot to learn about customer interactions with technology-based self-service delivery choices (Shim, Han, and Ha, 2020). Self-service technologies (SSTs) have gradually changed how customers interact with businesses to receive services (Ghosh, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…In this vein, TRI measured people's tendency to accept and utilise modern technologies [39]. The four TRI dimensions are listed as follows [39,40] Although the original TAM was established in 1989 and TRI was established in 2000, both theories are still valid and recently there are still numerous researchers are using TAM and TRI models to measure the user acceptance and readiness of new emerging technologies on various applications such as acceptance of Airbnb sharing accommodation [64], online learning system [65], facial recognition payment [66], e-learning adoption [67], students' use of Zoom application [68], online food delivering ordering services [69], adoption of self-service technology [70] and virtual reality in fashion retailing [71].…”
Section: The Trimentioning
confidence: 99%