The effects of cosmopolitanism and tradition on the evaluation and intentions of the users of fast food restaurants

Sapic, Srdjan

doi:10.5937/ekonhor1702081s

Cited by 8 publications

(1 citation statement)

References 37 publications

(85 reference statements)

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“…Etemad-Sajadi ( 2014), for instance, argued that a restaurant's website can increase consumers' desire to purchase by generating interest in a unique and authentic dining experience. Sapic (2017) further argues that restaurants' environment or atmosphere can influence consumers' desire to purchase food. While extrinsic factors motivate consumers' desire to purchase, scholars have also argued that intrinsic factors such as individual values, wants, and needs can shape this desire to purchase (Chung et al, 2017).…”

Section: Perceived Authenticity and Desire To Ordermentioning

confidence: 99%

The Impact of Ethnic Restaurant Menu Visual Appeal and Informativeness on Customers’ Desire to Order

Alotaibi

Alshiha

2021

Journal of Association of Arab Universities for Tourism and Hos

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As restaurant menus play a critical role in customers' perceptions and behavioral intentions, this study examined the effect of ethnic restaurants' menus' visual appeal and informativeness on customers' perceived authenticity, quality, and desire to order. This study also examined the mediating role of the menus' informativeness between the menus' visual appeal and customers' perceived authenticity. Data were obtained from 416 customers who had visited an ethnic restaurant one month prior to the data collection. Based on the structural equation modeling results, this study found that only the menus' informativeness increased these customers' perceived authenticity. Also, the indirect effects of visual appeal on perceived authenticity through the menus' informativeness were discovered. Lastly, perceived authenticity is an antecedent of the customers' desire to order and perceived quality. These findings suggest that ethnic restaurants should carefully encourage customers to read the information provided in menus to positively increase their perception of authenticity. Theoretical and managerial implications are also provided.

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Section: Perceived Authenticity and Desire To Ordermentioning

confidence: 99%

The Impact of Ethnic Restaurant Menu Visual Appeal and Informativeness on Customers’ Desire to Order

Alotaibi

Alshiha

2021

Journal of Association of Arab Universities for Tourism and Hos

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Determinants of healthy eating intentions among young adults

Toukabri

2024

Journal of International Food & Agribusiness Marketing

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Global Tüketici Kültürünün Bir Boyutu Olarak Kozmopolitlik ve Tüketicilerin Kozmopolit Profilleri Üzerine Bir Araştırma

ONBEŞ

OYMAN

Uğurhan

2022

İzmir İktisat Dergisi

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Companies which compete each other with the goal to properly fulfil customer needs develop their marketing strategies based on many factors such as psychological, economical and socio-cultural factors. Cosmopolitanism is such concepts that companies need to take into account in terms of how consumers form their purchasing decisions. The main subject of the study is the level of the cosmopolitan tendencies of the consumers and the effects of the demographic features and the dimensions of the global consumer culture that cause these tendencies to form. For this purpose, the level of the cosmopolitan tendencies of the participants were analyzed and various findings were reached. In this context, unlike similar studies, in this study it was carried out a classification on Turkish consumers and the consumers' cosmopolitan tendencies were divided into three levels. After that, correlations of the three levels of the consumers' cosmopolitan tendencies were investigated in terms of the demographics features. By doing so, a cosmopolit profile was aimed to be revealed.

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The effects of cosmopolitanism and tradition on the evaluation and intentions of the users of fast food restaurants

Cited by 8 publications

References 37 publications

The Impact of Ethnic Restaurant Menu Visual Appeal and Informativeness on Customers’ Desire to Order

The Impact of Ethnic Restaurant Menu Visual Appeal and Informativeness on Customers’ Desire to Order

Determinants of healthy eating intentions among young adults

Global Tüketici Kültürünün Bir Boyutu Olarak Kozmopolitlik ve Tüketicilerin Kozmopolit Profilleri Üzerine Bir Araştırma

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