The Effects of Ethnicity and Product on Purchase Decision Making

The Antecedents of Mobile Repurchasing Intentions: An Empirical Investigation among Turkish Mobile Shoppers

“…The current study results are consistent with the findings of previous studies related to users' repurchase intentions within the online shopping context (e.g. Childers et al, 2001;Kim & Kang, 2001;Overby & Lee, 2006;Teo et al, 2007;Green Atkins & Kim, 2012). Thus, this study indicates that to enhance users' perception of utilitarian value, mobile retailers must enable to users a large variety of goods and services with minimum prices, and providing similar quality goods or services at the lower price level, rapid-access to extensive of goods and services information and more practical and easy shopping platform.…”

“…Lai et al (2012) found that initiators like trust, privacy, and security are significant determinants of starting to use mobile shopping. Kim and Kang (2001) have suggested that in terms of smart shopping, present over busy customers may look for hedonic benefits together with utilitarian aspects. Green et al, (2012) described smart shopping as "consumers seeking to minimize the expenditure of time, money, or energy to gain hedonic or utilitarian value from the experience" (Green Atkins & Kim, 2012, 361).…”

Cross‐cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

“…It is only since the 1980s that ethnic consumer research has become mainstream in marketing (Holland & Gentry, 1999). Another striking trend in ethnic consumer research has been the concentration of studies using a single ethnic subculture as a unit of analysis (Cohen, 1992;Cui & Vanscoyoc, 1993;Deshpande et al, 1986;Donthu & Cherian, 1994;Green, 1999;Kim & Kang, 2001b;Penaloza & Gilly, 1986). Cui's (2001) meta-analysis of 222 ethnic consumer studies found only 32 articles using two or more ethnic groups (Bush et al, 1999;Delener & Neelankavil, 1990;Shim & Gehrt, 1996), and studies using three or more ethnic groups were even more rare (Hirschman, 1982;Kern-Foxworth, 1991;Kim & Kang, 2001a).…”

“…It is expected that the ethnic population in America commands buying power to the tune of $900 billion (Raymond, 2001). To reach and to communicate with this lucrative market segment, marketers need to understand how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences (Kim & Kang, 2001a, 2001b. However, academics agree that there is paucity in the literature on research relating to sociology of ethnic consumption (Deshpande, Hoyer, & Donthu, 1986;Green, 1999;Hirschman, 1981;Holland & Gentry, 1999).…”

Entrepreneurial decision-making in internationalization: Propositions from mid-size firms

“…In addition, industry theories suggest that irrespective of customer linkages, one cannot discount the industry environment as entry conditions must be favourable to facilitate internationalization. Also, the culture of the domestic market versus international market warrant inclusion since Kim and Kang (2001) imply that customers across markets are not homogeneous and so market conditions will be a consideration for entrepreneurial managers. International business and cross cultural research has for some time examined the impact of cultural distance on new market entry with most studies finding managers tending to enter new markets that have similar languages, business systems, level of economic development and cultures to their own (Johanson & Vahlne 1977).…”