The effects of online tourism information quality on conative destination image: The mediating role of resonance

Abstract

With the increasing popularity of mobile applications, people enjoy browsing online tourism information on social media. This information may cause psychological resonance, which in turn stimulates travel intentions. This study examined the relationship between online travel information quality (OTIQ), resonance, and conative destination image. A partial least squares structural equation model was used to analyze the survey data of 426 users who recently used social media to browse online tourism information. The results show that four dimensions of OTIQ (value-added, relevancy, completeness, and design) affect cognitive resonance, and three dimensions of OTIQ (interestingness, design, and amount of information) affect emotional resonance. Both cognitive resonance and emotional resonance directly affect the conative destination image. This study contributes to online tourism marketing research by identifying the factors of OTIQ that rise tourists’ resonance. It also contributes to destination image research by extending the application of resonance theory and examining the role of cognitive resonance and emotional resonance in forming a conative destination image. Understanding how QTIQ builds a destination image can help destinations improve the quality of online tourism information to attract potential tourists. This study also provides recommendations to destination marketers to formulate appropriate marketing strategies in the age of innovative technology.

Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior

“…Social media has emerged as the most powerful marketing tool for the travel and tourism sectors because it can asssit travelers in researching destinations and making informed decisions about their trips (Wang et al, 2023a). Quality and reliable social media information sources, such as e-WoM, are critical for tourists in evaluating the process of destination image formation (Rasoolimanesh et al, 2022).…”

“…Quality and reliable social media information sources, such as e-WoM, are critical for tourists in evaluating the process of destination image formation (Rasoolimanesh et al, 2022). E-WoM are a representation of the experiences and opinions of the travelers regarding the destination during their visit (Wang et al, 2023a). Additionally, Gholamhosseinzadeh et al (2023) suggest that digital information from online media act as a trigger in generating the destination image.…”

“…E-WoM, which is amplified on social media, is seen as an autonomous, trusted, and voluntary source of information that influences the image of the destination (Lin & Rasoolimanesh, 2022;Nechoud et al, 2021). The researchers revealed that the formation of a destination image through an experience-driven process is determined by post-trip personal and destination perceptions (Wang et al, 2023a;Yilmaz & Yilmaz, 2020). In post-trip situations, destination experiences dealing with personal involvement become a source of organic information for visitors in assessing their impressions of a destination (Santana & Gosling, 2018;Yilmaz & Yilmaz, 2020).…”

Save the Day: How the Dissemination of Tourism Crises Can Reinvigorate a Tourism Destination Image after the Seoul Halloween Crowd Crush

“…People play a more significant role in the dissemination process and are also influenced by the dissemination of tourism crises to a greater extent [47]. In this context, the dissemination of tourism crises on social media influences people's reactions, attitudes, and behaviors, thereby affecting their perception of a TDI [48,49].…”