“…There is a wide variability of results across studies (Sorescu and Spanjol, 2008;Rubera and Kirca, 2012). For example, Werlang and Rossetto (2019) have stated that organizational innovativeness does not significantly influence organizational performance, whereas Rhee, Park, and Lee (2010) have found that innovativeness has a significant effect on firm performance. Thus, it is clear that the available research provides conflicting findings, with some studies showing a positive correlation between the variables (Li and Atuahene-Gima, 2001;Guo, Baruch, and Zhou, 2005;Leal-Rodríguez, Luis, Roldan, and Leal-Millán, 2015), some failing to find a link between innovation and organizational performance (Birleyi and Westhead, 1990;Heunks, 1998), and others even showing a negative impact of innovation on firm performance (McGee, Dowling, and Megginson, 1995;Vermeulen, 2005).…”