The effects of social media opinion leaders’ recommendations on followers’ intention to buy

Nunes, Renata Huhn; Ferreira, Jorge Brantes; Freitas, Angilberto Sabino de; Ramos, Fernanda Leão

doi:10.7819/rbgn.v20i1.3678

Cited by 50 publications

(26 citation statements)

References 35 publications

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“…John (2012) also shows the influence of product attributes on purchase preferences and decisions. While Nunes et al (2018), states that considerations made by consumers when making purchasing decisions can be processed by consumers from an economic point of view, their relationship with others as an impact on social relations, the results of the rational cognitive analysis or more than emotional uncertainty. Based on the description, the surface hypothesis is as follows:…”

Section: The Relationship Between Product Attribute Price Perceptionmentioning

confidence: 99%

Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia

Panjaitan¹,

Panjaitan²

2020

IJEBA

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Purpose: This research was conducted to seek clarity, and find the right solution to answer the problem of why product sales declined while the promotion strategy was carried out intensively. Design/methodology/approach: A sample of 399 respondents was taken proportionally from users of 4 types of polygon bicycles in Indonesia. The sampling method uses proportional random sampling, and the criteria for respondents are bicycle users who are at least 15 years old. The structural equation model used WarpPLS. Findings: The proposed model shows that a healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle. It can also prove that the product attribute as a moderating variable and make a positive contribution to the purchase decision. Practical Implications: Companies should be more inclined to build brand popularity to enhance brand image, so it becomes a reason for consumers to choose. A healthy lifestyle is the main determinant of consumers in deciding to buy a bicycle in Indonesia. Bike to work activities will have a positive impact on reducing air pollution, and improving public health. Originality/value: The new idea proposed is the use of product attributes as moderator variables, and activity, interest, opinion as indicators of a healthy lifestyle. Product attribute is one that consumers consider in deciding to purchase a bicycle.

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Section: The Relationship Between Product Attribute Price Perceptionmentioning

confidence: 99%

Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia

Panjaitan¹,

Panjaitan²

2020

IJEBA

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“…(2018) e Silva e Cavalcanti (2019). A média de idade das pessoas que acompanham rede social é de 25,1 anos de acordo com Nunes et. al.…”

Section: Apresentação E Discussão De Resultadosunclassified

“…Para Nunes et al (2018) é importante excluir os homens de análises nos perfis com predominância de produtos voltados para o público feminino. Pois, as mulheres ainda são o público-alvo de diversos influenciadores estudados na hora de produzirem seus trabalhos, sendo esse público o mais rentável atualmente.…”

Section: Apresentação E Discussão De Resultadosunclassified

Influenciadores Digitais e o Poder de Decisão Desempenhado sobre seus Seguidores / Digital Influencers and the Decision-Making Power over its Followers

2020

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Este estudo busca entender o fenômeno dos influenciadores digitais e a sua capacidade de manipular os interesses de compra de seus seguidores no contexto das redes sociais e demais canais de comunicação virtuais. Para tanto, mapeou-se o perfil de estudantes da área de gestão da região norte catarinense em relação ao consumo possivelmente impulsionado pelos influenciadores digitais. O objetivo era entender de que forma os influenciadores desenvolvem o interesse de compra no público pesquisado. O estudo foi feito por meio de três métodos: a abordagem quali-quantitativa, o procedimento de estudo de caso e a aplicação de questionário estruturado semiaberto online. Os questionários foram aplicados junto a alunos dos cursos de gestão para conhecer melhor o consumo de conteúdo de influenciadores digitais por esse público. Concluiu-se que, com o avanço tecnológico, as estratégias de marketing e de venda para as plataformas e meios on-line tornaram o influenciador digital uma peça poderosa para entusiasmarem os consumidores, pois esses trazem resultados positivos para as marcas que divulgam e isso ocorre de forma orgânica.

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“…The circle of e-commerce Gambar 5, menjelaskan, pada saat kita ingin memperluas sebuah jaringan dalam menawarkan dan menjual sebuah produk/jasa yang kita miliki, kita bisa memulainya dari factor internal, di sini factor internal memiliki dua factor penting yaitu di dalam keluarga kita dan saudara dari keluarga kita sendiri, kita dapat menawarkan terlebih dahulu kepada keluarga kita sendiri dan saudara-saudara untuk merasakan manfaat dari produk/jasa yang kita miliki, kemudian tahap berikutnya adalah kita meminta rekomendasi dari keluarga kita, yaitu teman-teman dari keluarga kita yang kemudian kita menawarkan produk/jasa kita berdasarkan rekomendasi keluarga. Hal ini positif karena akan membuat orang lain mempercayai apa yang kita tawarkan, oleh karena kita sudah menerapkannya terlebih dahulu kepada keluarga kita sendiri [9], [10] Pelatihan 2 Secara rutin saya menunjuk mereka yang saya pimpin sebagai "orang-orang saya" atau "organisasi saya", namun geram ketika sebutan yang sama diucapkan oleh seorang rekan 1 2 3 4 5…”

Section: Pendahuluanunclassified

Pelatihan & Implementasi Social Media Profiling Untuk Meningkatkan Kompetensi Pada SMA Negeri 3 Semarang

Gamayanto

Novianto

Haryanto

2021

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AbstrakSocial media adalah P2P, dimana kita banyak mengalami perubahan hidup, saat social media telah masuk ke dalam proses sehari-hari. social media menjadikan kita lebih cepat dan lebih efektif serta efesien dalam melakukan sesuatu, seperti: cara kita berkomunikasi, memperluas jaringan pertemanan untuk mengenal orang-orang baru dan koneksi, mengembangkan market melalui business online dan memberikan pengaruh kepada orang lain melalui kepemimpinan kita di social media. Artikel ini merupakan pengembangan dan pelatihan yang kita berikan di SMA Negeri 3 Semarang dengan mengacu pada hasil penelitian yang telah kami publikasikan sebelumnya. Siswa dan guru akan mampu memahami bagaimana cara memperluas produk/jasa yang ditawarkan oleh melalui business online, melalui lingkaran internal dan eksternal yang diperluas, berikutnya kita akan mampu memahami bagaimana cara menjadi seorang netizen yang bijaksana mulai dengan memiliki pengetahuan, data yang valid, contoh-contoh studi kasus dan implementasi serta solusi yang kita berikan sehingga akan dapat meningkatkan inovasi dalam memecahkan sebuah masalah. Lebih jauh lagi, kita akan memahami tipe-tipe kepemimpinan di social media, sehingga kita dapat mengetahui kita adalah tipe apa dalam hal memimpin dan memberikan pengaruh kepada orang lain melalui social media. Hasil dari pengabdian masyarakat, pelatihan dan penelitian ini adalah meningkatnya kompetensi siswa dan guru dalam menghadapi globalisasi dan pemahaman yang mendalam mengenai penggunaan social media secara lebih efektif, efesien, tepat sasaran dan mampu bersaing secara global. Kata kunci: Social media, Profiling, Sumber Daya Manusia, Komunikasi, Wise netizen AbstractSocial media is P2P, where we have experienced many life changes, when social media has entered into our daily processes. social media makes us faster and more effective and efficient in doing things, such as: the way we communicate, expand our network of friends to get to know new people and connections, develop markets through online business and influence others through our leadership in social media. This article is a development and training that we provide at SMA Negeri 3 Semarang by referring to the research results that we have previously published. Students and teachers will be able to understand how to expand the products / services offered by online business, through expanded internal and external circles, then we will be able to understand how to become a wise netizen starting with having knowledge, valid data, examples- examples of case studies and implementation as well as solutions that we provide so that it will increase innovation in solving a problem. Furthermore, we will understand the types of leadership in social media, so that we can find out what type we are in terms of leading and influencing others through social media. The results of this community service, training and research are the increased competence of students and teachers in facing globalization and a deep understanding of the use of social media more effectively, efficiently, right on target and able to compete globally. Keywords: Social media, Profilling, Human Resource, Communication, Wise netizen

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The effects of social media opinion leaders’ recommendations on followers’ intention to buy

Cited by 50 publications

References 35 publications

Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia

Healthy Lifestyle Determines the Purchase of a Bicycle in Indonesia

Influenciadores Digitais e o Poder de Decisão Desempenhado sobre seus Seguidores / Digital Influencers and the Decision-Making Power over its Followers

Pelatihan & Implementasi Social Media Profiling Untuk Meningkatkan Kompetensi Pada SMA Negeri 3 Semarang

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