“…Joint planning activities are very important in achieving collaboration as these define the interorganizational processes between the collaborating parties (Lummus et al, 1998;Simatupang and Sridharan, 2005). Trust and transparency are important in joint decision making since it involves an exchange of information as well as sharing of resources and processes (Biehl et al, 2006;Potocan, 2009 (Chu and Fang, 2006;Zailani et al, 2008). The real test, however, whether supply chain parties have trust in their relationship, is when both parties are ready to share private and even proprietary information (Doney and Cannon, 1997;Gullet et al, 2009).…”