“…This reality requires inventors to be sensitive to market needs and business fundamentals. “What problem and for whom is my technology a potential solution?” is a question that needs to be asked and answered, , again and again ad nauseam in nanoscience laboratories that are serious about having positive impacts on sustainability challenges. The lack of a purposeful commercialization strategy undermines the likelihood of successful commercialization through inadequate intellectual property protection, selection of initial target markets, prioritization of the wrong alliance partners, uninformed founding team building, and insufficient ability to raise financing …”