The Entrepreneurial Student's Experience Journey Through Engineering Education

Abstract

The goal of this paper is to present a new perspective on how to design entrepre-neurial education in a wider sense. By applying the method of “customer journey mapping”, which is widely used in the field of marketing, the perspective of the student (“customer”) is put into the centre of attention. It intends to raise aware-ness for a more holistic and customer-centric view of the entrepreneurship-related “customer experience”. 
 The paper shows the limitations of existing tools and procedures and gives an outlook on possible tools to describe customer experience journey in entrepre-neurship education.

Strengthening Pre-Service Science Teachers’ Entrepreneurial Self-Efficacy through Design Thinking Process on the Eco-Printing STEAM-Project

“…Through processes in design thinking, pre-service teachers can develop their creative beliefs and transform entrepreneurial self-efficacy (ESE). One of the central roles in the regulatory process between motivation and the achievement of work performance is one's self-efficacy (Fallast & Vorbach, 2019). Self-efficacy can predict the extent of entrepreneurial achievement, and entrepreneurial intention (Li, 2017).…”

“…Through design thinking, there is a great opportunity to incorporate engineering design principles across curriculums (The Institute for Arts Integration and STEAM, 2021) that could potentially be packaged into entrepreneurship education. Entrepreneurship education has a trend showing the increasing demand from universities and higher education institutions (Fallast & Vorbach, 2019). Design thinking can be described as a paradigm, not as an example of a method or methodology.…”