“…It allows the detailed exploration of action, meanings and processes that develop over time within their setting of occurrence (Delamont, 2012;Hammersley & Atkinson, 1995). Ethnography has been widely applied on the study of design and construction processes (Ball & Ormerod, 2000;Bucciarelli, 1988Bucciarelli, , 1994Button, 2000;Lloyd & Deasley, 1998;Pink, Tutt, Dainty, & Gibb, 2010). It comprises a combination of methods (observation, interviews and document analysis) applicable to exploratory studies to identify what people engaged in practice do.…”