The European Tourist Perception Concerning the Jordanian Touristic Package

Abstract

This Research aims at identifying the real image of European tourists of the Jordanian tourism Product;<br />investigating the obstacles facing the Jordanian tourism and explore the promotional measures that advance the<br />best use of the available resources. The methodology follows a descriptive and analytical approach (One sample<br />mean t-test, Two independent sample means test and variance analysis) (ANOVA). However, the approach is<br />based upon selecting convenience random sample of 350 Tourists primarily due to limited available time and<br />close financial circumstances of researcher. Guests’ perception and reactions to quality standards are considered.<br />The research findings show that the European tourist places a high value on the human aspect of tourism. The<br />Research recommends that authorized personnel of the tourism industry must adopt effective policies and<br />programs to the weak areas and activities of the industries and to improve the employee attitude. The pursuance<br />of effective marketing tourism strategies in Jordan was also recommended. Based upon the findings of research<br />the following conclusions were reached:-<br />The research indicated the importance of improving the quality and number of tourism labor.<br />A consolidated team of local and international tourism and marketing experts must hold several meetings and<br />concessions in order to pinpoint the blue planning draft of the national tourism Jordanian plan for the short,<br />middle and long term for the purpose of improving the tourism sector as a whole. Highly-acknowledged,<br />experienced and high ranking individuals must demand the present Government to increase the budget mainly to<br />develop a better tourism Infrastructure and superstructure as well as better tourism promotional Campaigns all<br />over Europe. Standards, code of practice and ethics, relevant polices must be established by the authorized<br />ministry, to define issues concerned with prices, services quality control and assurance. Consolidated, profound<br />attention should be directed toward proper use of this strategic, potential source of revenue and strong efforts<br />must be focused to enhance Jordanian tourism. Corporations operating in tourism sector must work toward<br />enhancing the operations and promotion efforts for the sake of the nation as a whole