“…The empirical literature also claims that earnings generally dominate most other measures in explaining annual stock returns. However, the more recent literature suggested that earnings should not be relied upon, since they have little direct relationship to wealth creation (Abate, Grant, & Stewart III, 2004; Grant, 2003; Rappaport, 1981, 1986, 1998; Stern, Stewart III, & Chew, 1995; Stewart III, 1991). A study was done to analyse the financial performance of Dabur India Limited by using EVA and advocated EVA to be better than the traditional measures of corporate performance, such as net profit margin (NPM), operating profit margin (OPM), return on investment (ROI), return on net worth (RONW) and EPS, as they fail to identify the true surplus.…”