The evaluation of political communication strategies in social media according to content differences

Dondurucu, Zeynep Benan; Uluçay, Ayşe Pınar

doi:10.24289/ijsser.279057

Cited by 1 publication

(1 citation statement)

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“…According to the China Internet Network Information Center, by December 2015, China had 688 million Internet users, 50.3% of whom had access to the Internet [1]. From oral transmission to paper media, from paper media to television media, from television media to network media, every media update must be accompanied by a major change in its attachments [2]. Among them, social media presents the trend of rapid growth of users, diversification of structure and regional diffusion, which has gradually become the mainstream media form of society [3].…”

Section: Introductionmentioning

confidence: 99%

The Characteristics and Boundary of Social Media Language Communication Mode under the Pragmatic Boundary in the New Period

2018

2018 International Conference on Culture, Literature, Arts &Amp; Humanities (ICCLAH 2018)

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The intense public discussion on privacy reflects the complexity and diversity of privacy issues in social change. As a new communication tool, social media leads to the reshaping of communication behavior and social relations under the new information mode. Especially the social media network which has a profound impact on people's lives, the special mode of communication produces special critical language, and the new critical language reacts to the media. This paper analyzes the communication voice, the way of expression, the use of image language and the discourse innovation brought by social media, and proposes to change the communication voice and narrative habits, from speaking Mandarin to telling stories. It has a different operational logic from traditional media. Social media comprehensively constructs the subject and its social relationships, and generates the mutual structure of the relationship. Art criticism incorporates the characteristics of the media itself in the process of social network environment, and generates artistic criticism with specific context and meaning. Multi-lingual closeness, from Chinese thinking to foreign language thinking in the way of expression, attach importance to image language and packaging. It also analyzes how to grasp the innovation of discourse brought by social media and integrate the Chinese and foreign discourse system from three levels. This deconstructs the traditional privacy with the right-oriented control concept. The new privacy cognition is based on the perspective of relationship, and the mutual rules with social attributes are derived. At the same time, privacy protection requires the subject to dynamically manage the boundaries in the relationship-differentiated thinking, thereby maintaining the orderliness of social media reciprocity.

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Section: Introductionmentioning

confidence: 99%

The Characteristics and Boundary of Social Media Language Communication Mode under the Pragmatic Boundary in the New Period

2018

2018 International Conference on Culture, Literature, Arts &Amp; Humanities (ICCLAH 2018)

View full text Add to dashboard Cite

show abstract

The evaluation of political communication strategies in social media according to content differences

Abstract: The development of new information technologies increases the power of social media as a political communication

Cited by 1 publication

References 3 publications

The Characteristics and Boundary of Social Media Language Communication Mode under the Pragmatic Boundary in the New Period

The Characteristics and Boundary of Social Media Language Communication Mode under the Pragmatic Boundary in the New Period

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