The Evaluation of Potentials of Gamification in Tourism Marketing Communication

Sever, Necip Serdar; Sever, Goknil Nur; Kuhzady, Salar

doi:10.6007/ijarbss/v5-i10/1867

Cited by 39 publications

(27 citation statements)

References 41 publications

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“…In this way, apart from the knowledge benefits, it is also important that users' sociability can be expanded. In marketing domain [10,12,44], the aim of this method is to raise each company's selling. By providing applications, where users collect points after buying a product with the deal to win a gift card or a product, the application can be further used.…”

Section: Gamification In Ictsmentioning

confidence: 99%

“…Therefore, users can protect their health through a more entertaining process. Beyond the above sectors, gamified services have been developed for cultural [11,25] or touristic purposes [10,48] offering benefits, such as cultural education and tourism's expansion, respectively. Furthermore, some studies tried to combine gamification with software engineering, indicating the state of the art on this field and the research gaps [49], while others elaborated research on gamification and education on software engineering in order to identify the discussed works [8].…”

Section: Gamification In Ictsmentioning

confidence: 99%

“…An example of such methods is gamification [4], the use of game elements in applications that are not games. Many game elements have been recorded in the literature and have been implemented in gamified services [5][6][7][8][9][10][11] in order to support several domains [7,8,[12][13][14][15][16]. The benefits, provided by the implementation of the game elements, differ based on the concept of each service.…”

Section: Introductionmentioning

confidence: 99%

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The Role of Gamification in Privacy Protection and User Engagement

Mavroeidi¹,

Kitsiou²,

Kalloniatis³

2020

Security and Privacy From a Legal, Ethical, and Technical Perspective

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The interaction between users and several technologies has rapidly increased. In people's daily habits, the use of several applications for different reasons has been introduced. The provision of attractive services is an important aspect that it should be considered during their design. The implementation of gamification supports this, while game elements create a more entertaining and appealing environment. At the same time, due to the collection and record of users' information within them, security and privacy are needed to be considered as well, in order for these technologies to ensure a minimum level of security and protection of users' information. Users, on the other hand, should be aware of their security and privacy, so as to recognize how they can be protected, while using gamified services. In this work, the relation between privacy and gamified applications, regarding both the software developers and the users, is discussed, leading to the necessity not only of designing privacy-friendly systems but also of educating users through gamification on privacy issues.

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Section: Gamification In Ictsmentioning

confidence: 99%

Section: Gamification In Ictsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The Role of Gamification in Privacy Protection and User Engagement

Mavroeidi¹,

Kitsiou²,

Kalloniatis³

2020

Security and Privacy From a Legal, Ethical, and Technical Perspective

View full text Add to dashboard Cite

show abstract

“…Additionally, gamified services have been recorded in relation to tourism [15][16][17] and culture [18][19][20] offering benefits depending on the sector. The use of gamification in the aforementioned sectors is just as important as it is in software engineering.…”

Section: Introductionmentioning

confidence: 99%

Gamification vs. Privacy: Identifying and Analysing the Major Concerns

et al. 2019

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Gamification, the use of game design elements in applications that are not games, has been developed to provide attractive environments and maintain user interest in several domains. In domains such as education, marketing and health, where gamification techniques are applied, user engagement in applications has increased. In these applications the protection of users’ privacy is an important aspect to consider, due to the applications obtaining a record of the personal information of their users. Thus, the purpose of this paper is to identify if applications where gamification is applied do respect users’ privacy. For the accomplishment of this aim, two main steps have been implemented. Since the main principle of gamification is the existence of game elements, the first step was to identify the set of game elements recorded in the literature that are commonly applied in various applications. Afterwards, an examination of the relationship between these elements and privacy requirements was implemented in order to identify which elements conflict with the privacy requirements leading to potential privacy violations and which elements do not. Α conceptual model according to the results of this examination was designed, which presents how elements conflict with requirements. Based on the results, there are indeed game elements which can lead to privacy violations. The results of this work provide valuable guidance to software developers, especially during the design stages of gamified applications since it helps them to consider the protection of users’ privacy in parallel from the early stages of the application development onwards.

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“…Moreover, the widespread of smartphones that followed the introduction of the first Apple's smartphone in 2007, enabled tourists to be permanently connected to the Internet and to access information via various apps. Another very important aspect of technical innovations in cultural tourism is related to its gamification principle, which is very important for the pro-active approach of the new cultural tourists [28]. Gamification that enables to get to know cultural tourism destinations in a better enhanced way might include interactive games, quests, or geocaching that combine a guided tour of the sights with an interesting adventure [22].…”

Section: Introductionmentioning

confidence: 99%