Accommodation has been viewed as the largest and most important sector in the tourism industry. This paper provides a systematic review of 371 papers identified in SCOPUS and WOS databases between 2000 and 2019 on P2P accommodation in the sharing economy.Research on P2P accommodation is experiencing high growth, with Airbnb a major focus for tourism scholars. The provision of authentic experiences, environmental concerns, and socialization are important themes in P2P accommodation research, with trust and negative attitudes of established businesses and government regarded as the main barriers of P2P development. Common strategies to respond P2P accommodation platforms are also identified.

This is a repository copy of Couchsurfing involvement in non-profit peer-to-peer accommodations and its impact on destination image, familiarity, and behavioral intentions.

Destination image (DI) has an important role in destination choice. DI is considered as one of the main factors in destination competitiveness. The main aim of this study was to explore the projected image of Portugal as a tourism destination. The projected image was obtained through an analysis of the pictures of the official page of destination management organization of Portugal on Instagram (@visitportugal). The research used a sample of 1,306 photos. Samples included photographic and textual data. Visual content analysis and content analysis were adopted to analysis data. Appling content analysis for images refers to break a picture into a number of categories. The results showed that the projected destination images of Portugal were dominated by attributes related to natural attractions. In addition, the geographical distribution of the DMO photos showed that 880 photos (67%) of all 1,306 DMO photos were associated with nine destinations. Food/drink category was the most engaging image for followers. Additionally, the findings indicated that the most common applied hashtags for describing Portugal as a tourism destination and inspire travelers to visit were related to nature-based activities (e.g., nature, river, beach, ocean, sea).

Traditional communication theory that marketers are active and consumer is passive is going to be obsolete. Instead, by developing participatory culture with Web 2.0, Co-creation and engagement marketing are suggested. By entering the Conceptual age which game and fun in life and work is emphasized, Gamification can be effective tool to motivate customers to collaboration. Accordingly, with review the theoretical background of gamification, the paper aims to evaluating the potentials of gamification in online tourism marketing. The results of review of gamification literatures showed that, gamification by boosting data driving, customer loyalty, brand awareness, user generated content, viriality, online engagement and of course revenue can be useful tool for success of online advertising activities.

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