This is a repository copy of Couchsurfing involvement in non-profit peer-to-peer accommodations and its impact on destination image, familiarity, and behavioral intentions.
Purpose The purpose of this paper is to discover the common and differentiating food factors that affect tourists’ gastronomy satisfaction by comparing tourists’ gastronomic experiences at two culinary destinations in the Mediterranean region. Design/methodology/approach A total of 396 usable questionnaires were collected using a convenience sampling method from Cordoba (Spain) and Hatay (Turkey). The data were analysed through descriptive and multivariate analysis methods, including frequency analysis, multiple independent samples t-tests, χ2 analysis and multiple regression analyses. Findings The results indicate that both of the destinations primarily attract existential type gastronomic tourists; however, they also attract recreational and diversionary types of tourist, particularly in Cordoba. From the perspective of Mediterranean cuisine, food quality and traditional gastronomy were determined to be common crucial factors for tourists’ food consumption satisfaction, which outweighs the effects of price, facilities and atmosphere. In addition, service and hospitality and innovation and new tastes in the dishes are the significant factors; however, factors vary according to the destination. Originality/value This study makes a significant contribution to the field food tourism by identifying common significant and insignificant and differentiating food factors that affect tourists’ gastronomic satisfaction in culinary destinations within the same geographical region. The results have the potential to provide a broader perspective for destination marketers and culinary establishments.
PurposeThis study aims to reveal the impact of consumers’ price sensitivity on their purchase intention within the scope of supermarkets. Besides, the study aims to examine the impact of consumers’ price sensitivity on their price perception level and emotions and the impact of consumers’ price level perception and emotions toward supermarkets on their purchase intention. It also aims to detect the mediating effects of consumers’ price level perception and emotions toward supermarkets between their price sensitivity and purchase intention.Design/methodology/approachThe quota sampling method was used to form the study sample. The population was 20–69-year-old consumers. The study sample included 513 consumers, 276 of whom were men, and 237 of whom were women. Data were collected via a questionnaire by the researchers in Mersin’s (Turkey) five central counties. Explanatory and confirmatory factor analyses and structural equation models were used to analyze data.FindingsConsumers’ price sensitivity, perception of cheapness, perception of expensiveness and positive emotions toward supermarkets affect their purchase intention. Besides, price sensitivity affects their perception of cheapness while it does not affect their perception of expensiveness. It influences negative emotions, but not on positive emotions. Consumers’ perception of cheapness and perception of expensiveness have impacts on positive emotions toward supermarkets. It was additionally discovered that perception of cheapness and perception of expensiveness affected negative emotions toward supermarkets. A contributed finding was that perception of cheapness had a partial mediating role between price sensitivity and purchase intention.Practical implicationsThe study provides managerial implications in terms of understanding consumers’ behavioral changes, developing effective pricing strategies and achieving competitive advantages over the other retailing companies.Originality/valueThe study illustrates that consumer behavior can be explained by a theoretical construct considering the price perception levels and emotions toward supermarkets in examining the effect of consumers’ price sensitivity on their purchase intention. Therefore, it contributes to explain consumers’ behavior by bringing the stimulus–organism–response (SOR) model into a theoretical construct.
Türk mutfağı, Yabancı mutfak şefleri Yabancı mutfak şeflerinin, Türk mutfağı hakkındaki görüşlerini ortaya koymak amacıyla bir araştırma yapılmıştır. Veriler, Hatay ilinde 2014 yılı Eylül ayında gerçekleştirilen "Akdeniz Mutfak Günleri"ne katılan 11 şeften görüşme formu yaklaşımı ile toplanmıştır. Veriler içerik analizine tabi tutulmuştur. Görüşmeyi kabul eden şeflerin Türk Mutfağı hakkında daha önceden fikir sahibi oldukları, Türk Mutfağını porsiyon, baharat çeşitliliği, besin değeri, kalite, tat ve tat-uyum açısından çok beğendikleri belirlenmiştir. Ayrıca Türk Mutfağının dünya mutfakları arasında özel bir yere sahip olduğu ortak görüşü ile birçok farklı ve ilginç özellikteki yemek çeşitlerini barındırdığı ifade edilmiştir. Buna karşın az da olsa hijyen, sindirim ve şeker oranın fazlalığı açısından da rahatsızlıklar yarattığı belirlenmiştir. Elde edilen sonuçlar ışığında, araştırmanın kısıtları da göz ardı edilmeden, Türk mutfağının tanıtımı çerçevesinde bazı önerilerde bulunulmuştur.
İş, bireylerin günlük yaşamının önemli bir parçasıdır. İşe; psikolojik, sosyolojik ve ekonomik açıdan çeşitli anlamlar yüklenebilmektedir. Bu kapsamda; işin anlamlılığının örgütsel sapma ve iş performansına etkisini ortaya koymak üzere bir araştırma yapılmıştır. Veriler, literatürden yararlanılarak geliştirilen bir anket ile toplanmıştır. Anket; aktif iş yaşamında olan bireylere, 2016 yılının Mayıs-Haziran aylarında kolayda örnekleme tekniği ile uygulanmıştır. Veriler, tanımlayıcı istatistiklerin yanı sıra, açıklayıcı ve doğrulayıcı faktör analizi ve yapısal modellemesi yoluyla analiz edilmiştir. İşin anlamlılığının iş performansını olumlu yönde etkilediği belirlenirken, üretime dönük ve kişilerarası sapma davranışını olumsuz yönde etkilediği tespit edilmiştir. Kişilerarası sapma davranışının iş performansı üzerinde anlamlı bir etkisi yok iken, üretime dönük sapma davranışının iş performansını düşürdüğü ortaya çıkmıştır. Çalışma; çalışanların iş anlamlılığı algısını geliştirecek liderlik uygulamalarında bulunulması ve işyerindeki sapma davranışına karşı dikkatli olunması önerisi ile son bulmaktadır.
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