“…In particular, research on framing and political ideas has documented that policymaking processes related to welfare production often provoke a ‘political struggle over ideas’, prompting substantial arguments and disagreement (Béland, 2005: 5, 8–9; Béland, 2007: 23; Hall, 1993; Taylor-Gooby, 2005). In this regard, it is relevant to distinguish between two types of ideas (Alaja and Sorsa, 2020; Campbell, 2002): - Programmatic ideas, such as economically, technically and legally anchored statements, specify concrete policy alternatives and cause-and-effect through ‘precise guidelines about how already-existing institutions and instruments should be used in specific situations’ (Campbell, 2002: 28) with the aim to solve particular policy problems.
- Normative ideas express more general ideas, norms and values of the good society (Schmidt, 2002: 170) and are about ‘moral and social appropriateness’ as they are related to actors’ principled beliefs and identities (Campbell, 2002: 24).
The study treats these programmatic and normative dimensions of claims-making as potentially linked and argues that such links make the discourse more influential. That is to say, rational programmatic arguments that target a concrete political issue may be framed within a more generalised and normative perspective through connecting ‘a proposal to a positive idea or value that is widely available in the population’ (Chong and Druckman, 2007: 116).…”