The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods

Hoskins, Jake David

doi:10.1016/j.jretconser.2020.102234

Cited by 18 publications

(9 citation statements)

References 100 publications

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“…Assortment management of an agricultural enterprise implies the development of a product assortment plan [13]. In this connection, it seems relevant to develop an event aimed at expanding the range of products manufactured by JSC "Sukhovskiy".…”

Section: Resultsmentioning

confidence: 99%

Range of goods in framework of agricultural enterprise management

Bondarev

Бондарева

2022

BIO Web Conf.

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The study of the product range of the enterprise, in particular, the agricultural ones, is one of the priority areas. Maintaining a stable demand for reduced goods is an obligatory condition for strategizing activities, a guarantee of development. The presented research reflects the theoretical foundations of enterprise management, in terms of building a strategy; the assortment features for both commodity and trade ones are disclosed; the authors highlighted the specifics of agricultural production through strategic management and its goal setting. In the main part of the work, there is a block focused on the study of the assortment within the framework of the agricultural enterprise management, based on the product range optimization. This is supported by the conclusions that this approach is a source of diversification of an agricultural enterprise production activity and takes into account both the existing market needs and the capabilities of the enterprise itself when creating the necessary conditions for its development, ensuring competitiveness not only in local markets, but also includes a possibility to expand its market zone. The assortment of goods was studied in a separate block on the example of a specific agricultural enterprise - the greenhouse complex JSC “Sukhovskiy”, a member of the Siberian agricultural complex of the brand “Em Rodnoe”. The assessment of the main economic indicators of the activities of JSC “Sukhovskiy” was carried out. For the purpose of practical testing of the developed directions of strategizing the product range of JSC “Sukhovskiy”, there was proposed a variant of its expansion by introducing roses into the “line” of production as the most popular and demanded flowers in high demand among the population. In addition, the agrotechnology of this production in the conditions of a greenhouse economy is shown, possible sales channels for finished products are proposed, the costs of the “rose” assortment line are structured and the predicted economic effect from the implementation of the proposed measures is calculated.

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Section: Resultsmentioning

confidence: 99%

Range of goods in framework of agricultural enterprise management

Bondarev

Бондарева

2022

BIO Web Conf.

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“…Based on consumers' pro-environmental intentions, it can be concluded that such products will be characterized by increased consumer interest. However, it is essential to note the inconsistency in consumers' purchase intentions and actual behavior [85].…”

Section: Discussionmentioning

confidence: 99%

Awareness and Expectations of Polish Consumers Regarding Edible Niche Oils as a Food Product

2022

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Despite their nutritional value and increasing supply of oils from unconventional plants to the oil industry, edible niche oils do not have high sales. The market for niche oils is geared toward an ever-growing volume of conscious consumers distinguished by their sensitivity to product quality, packaging type, price, sourcing technology, and variety of product use. In the literature, there is a lack of research on consumer preferences and expectations of niche oils. This article continues a series of studies on niche oils aimed at determining the proper technological parameters for production, discussing the economic aspects of niche oil production, and researching consumer behavior concerning these products. It aims to determine Polish consumers’ awareness and expectations of edible niche oils, select the oils of most significant interest to consumers, and determine the factors influencing consumers’ propensity to try edible niche oils. The survey, in the form of a questionnaire, was conducted using the CAWI method on a representative sample of 1000 Polish consumers. Consumers were divided into four segments: those who regularly consume niche oils, consumers who have experience with niche oils, consumers who are familiar with them but have not tried them, and consumers who do not know niche oils. Data were analyzed collectively and separately for each segment using one-way ANOVA. Grape seed oils and edible castor oil are the most interesting to consumers. Consumers’ purchasing decisions are influenced by price, nutrient content, and sustainable production free of GMO products and harmful chemicals. Therefore, manufacturers should increase the availability of certain oils (e.g., peanut oil). Sensory qualities, place of production, and brand recognition are secondary selection criteria. Future research should focus on the organoleptic evaluation of products available on the market. Research results may be used to create production and marketing strategies to make niche oils more attractive to consumers.

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“…Verhaal, Hoskins, and Lundmark (2017) outline how craft beer has been traditionally distributed through peripheral channels (e.g., direct from breweries, through local bars and restaurants, through independent retailer agreements), although there has been some recent growth in distribution to grocery and drug store shelves, which represent the mainstream channel of distribution for the category. Hoskins (2020) also demonstrates that across a wide variety of consumer packaged goods product categories, the distribution and sales of niche brands in grocery and drug stores, which previously left niche brands off their shelves, has increased in recent years.…”

Section: Theory and Hypothesesmentioning

confidence: 96%

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

Hoskins¹,

Watts²

2022

Journal of Interactive Marketing

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Using a data set on the U.S. craft beer industry that includes more than one million online customer reviews, the authors investigate how mainstream channel distribution and sales by niche brands affects electronic word-of-mouth (eWOM) valence. They argue that eWOM valence is negatively affected by mainstream channel distribution because this marketing decision conflicts with existing brand associations. They also argue that this negative effect can be mitigated, provided that the brand achieves a substantial increase in sales from the mainstream channel. Findings indicate that such a rebound is indeed possible and that most niche brand managers should consider mainstream channel distribution despite the risks. Most brands mitigate the negative effects of mainstream channel distribution on eWOM valence, and some even manage to improve overall valence.

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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods

Cited by 18 publications

References 100 publications

Range of goods in framework of agricultural enterprise management

Range of goods in framework of agricultural enterprise management

Awareness and Expectations of Polish Consumers Regarding Edible Niche Oils as a Food Product

The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands

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