The Factors That Affecting the Product Purchasing Decision Through Online Shopping By Students of Surabaya State University

Abstract

The internet technology made information can be obtained from all over the world regardless of time and geographical limits for its connected by a global computer system, it can encourage people to make product purchasing decisions through online shopping. This study aims to determine the factors that influence product purchasing decisions through online shopping. This research method is confirmatoring factor analysis. Data were collected through observation, interviews, questionnaires and documentation. Questionnaire included 125 respondents who have made a purchasing products through online by the marketplace with a minimum of twice purchases. The results showed that the factors that influence the product purchasing decisions through online there are trust, price, and time.

Online and Physical Stores: Determinant Factors Influencing the Purchasing Decision and Customers Satisfaction

“…Regarding the website, the specific factors that could influence the online purchasing decision are (Yan & Dai, 2009): website's business security, rationality of website design and convenience of transaction on the website. Edwar, Diansari & Winawati (2018) consider that online shopping has developed on a global scale due to the growing popularity of the internet, which has led to an increase in the number of users who use the internet to obtain information or to make online shopping. The authors identify 8 factors that could influence the purchasing decision and the degree of satisfaction with online stores, namely (Edwar, Diansari & Winawati, 2018): e-service quality, price, time, easiness, security, trust, convenience and website quality.…”

“…Edwar, Diansari & Winawati (2018) consider that online shopping has developed on a global scale due to the growing popularity of the internet, which has led to an increase in the number of users who use the internet to obtain information or to make online shopping. The authors identify 8 factors that could influence the purchasing decision and the degree of satisfaction with online stores, namely (Edwar, Diansari & Winawati, 2018): e-service quality, price, time, easiness, security, trust, convenience and website quality. The results of this study highlight that among the eight factors that influence the decision to shop online, the most dominant are: trust factor, price factor and time factor (Edwar, Diansari & Winawati, 2018).…”

“…The authors identify 8 factors that could influence the purchasing decision and the degree of satisfaction with online stores, namely (Edwar, Diansari & Winawati, 2018): e-service quality, price, time, easiness, security, trust, convenience and website quality. The results of this study highlight that among the eight factors that influence the decision to shop online, the most dominant are: trust factor, price factor and time factor (Edwar, Diansari & Winawati, 2018). Also, regarding online shopping, Katawetawaraks & Wang (2011) describe four factors that underline the decision to buy online, namely: convenience (online shopping is available non-stop), information (given the inability of customers to reach products, online sellers typically provide more information about a product,…”

Effect of Mobile Banking and Online Shopping on Consumer Behavior

“…There are eight factors that influence the the decision to do an online shopping: e-service quality, time, price, easiness, security, trust, convenience, and website quality. However, after the rotation there are 3 groups, each group had the most dominant factors, namely: the trust factor, price factor and time factor (Edwar, et al, 2018).…”

A Research of The Relationship Between High School Students' Social Media Usage and Their Well-Being

“…The development of information technology has been developing very fast that has brought changes in many aspects of today's life. This development of technology and the sudden introduction of the internet into our lives, interpersonal interaction is experienced quickly and intensively, while at the same time, many people also brought the insensitive (Edwar, Agustin, and Fahmi, 2018).…”