The Fandom of Hallyu, A Tribe in the Digital Network Era: The Case of ARMY of BTS

Chang, Woong Jo; Park, Shin Eui

doi:10.13185/kk2019.03213

Cited by 27 publications

(26 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Armstrong et al (2016) examined the innovative marketing practices of the Los Angeles Kings hockey organization and fans' reactions to it. Chang and Park (2019) used digital ethnography to examine the fan club of the music group BTS and its social media activities in connection to its brand. The method repertoire of digital ethnography includes activities such as observations, taking part in and recording activities, interviewing informants, distributing questionnaires, gathering data and artefacts, mapping and visualizing data, and interpreting results.…”

Section: Digital and Innovative Methodsmentioning

confidence: 99%

Mapping Transmedia Marketing in the Music Industry: A Methodology

Bengtsson

Edlom

2021

MaC

View full text Add to dashboard Cite

Over the last decade, the music industry has adapted its promotional strategy to take advantage of the fluid, contemporary, platform-based transmedia landscape. For researchers of contemporary culture, the multiplicity of promotional activities creates substantial methodological challenges. In this article, we present and discuss such methodological approaches using two studies of contemporary promotional music campaigns as illustrative cases. Inspired by digital and innovative methods and guided by the Association of Internet Researchers’ (AoIR’s) ethical guidelines, we developed two data collection strategies—reversed engineering and live capturing—and applied two analytical approaches—visual mapping and time-based layering. The first case study traced already staged music marketing campaigns across multiple online media platforms, and the second followed an online promotional campaign in real time for six months. Based on these case studies, we first argue for the importance of grounded manual capturing and coding in data collection, especially when working around data access limitations imposed by platforms. Second, we propose reversed engineering and live capturing as methods of capturing fragmented data, in contemporary promotional campaigns. Third, we suggest the visual mapping and time-based layering of data, enabling researchers to oscillate between qualitative and quantitative data. Finally, we argue that researchers must pool their experiences and resources regarding how to transcend platform limitations and question a lack of transparency while respecting ethical norms and guidelines. With these arguments, we assert the researcher’s necessary role in understanding and explaining the complex and hybrid contemporary promotional landscape and provide tools and strategies for further research.

show abstract

Section: Digital and Innovative Methodsmentioning

confidence: 99%

Mapping Transmedia Marketing in the Music Industry: A Methodology

Bengtsson

Edlom

2021

MaC

View full text Add to dashboard Cite

show abstract

“…The ARMY is a transformative fandom, which involves remixing of the elements from the original media in a fan culture to form a new media (Stitch, 2021). For example, when the behind-the-scenes Whenever there is need, ARMY members make the call for action, spread the message while the other members follow up to act on the cause (Chang & Park, 2019).…”

Section: Bts and Fandomsmentioning

confidence: 99%

“…The relationship between BTS and ARMY is one that speaks of the collaboration and interaction between fans and artists. While supporting BTS, the fans undergo a journey of self-realization, learning socially responsible behavior, involvement in community engagement, and developing positive self-image (Chang & Park, 2019). Goss (2020) said that through interacting with BTS on social media, ARMY gets deeply influenced as they see BTS as their role models and hence engage in activities such as charity.…”

Section: Charitymentioning

confidence: 99%

More than K-pop fans: BTS fandom and activism amid COVID-19 outbreak

Kanozia¹,

Ganghariya²

2021

Media Asia

View full text Add to dashboard Cite

“…WoongJo Chang and Shin Eui Park conducted a research related to the impact of digitalization on the formation of an online-based tribe named Fandom Hallyu (a fan community of Korean Idol). The result showed that the technology utilized to promote local art (a case study of a Korean idol group, BTS) influenced the social order where the tribe was formed, an international-scale fan community having influence political, economic, and cultural aspects [12].…”

Section: B Function Shiftmentioning

confidence: 99%

The Function Shift of Tre’bang Randu Kentir Dance from Ritual to Pseudoritual

Sari¹,

Narawati²

2020

Proceedings of the 2nd International Conference on Arts and Design Education (ICADE 2019)

View full text Add to dashboard Cite

Digitalisation is a sign that marks human life in the millennial era, also has a large contribution to the impact of changes in art especially Indonesia, one of them is Randu Kentir Indramayu dance. The aims of the study is to analyze the shift in the function of Randu Kentir dance caused by changes of the society character in the millennial era. This research uses a qualitative paradigm with a descriptive-analysis method. Data obtained through interviews, participant observation, and study documentation. The analytical work carried out combine's theory: anthropology and sociology as seen from a historical perspective. Research findings show that in the 1970s the Randu Kentir dance had a function as a media for da'wah (kind of missionary endeavor) and ritual for the Indramayu community. The development of the current era has an impact on the shift of the dance function in the life of the Indramayu community, that is the change in the function of the Randu kentir dance from ritual to pseudoritual. The aspects that influence the shift in the function of Randu Kentir dance are caused by social and economic factors.

show abstract

The Fandom of Hallyu, A Tribe in the Digital Network Era: The Case of ARMY of BTS

Cited by 27 publications

References 0 publications

Mapping Transmedia Marketing in the Music Industry: A Methodology

Mapping Transmedia Marketing in the Music Industry: A Methodology

More than K-pop fans: BTS fandom and activism amid COVID-19 outbreak

The Function Shift of Tre’bang Randu Kentir Dance from Ritual to Pseudoritual

Contact Info

Product

Resources

About