The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace

Ryan, Jason

doi:10.1057/bm.2008.15

Cited by 20 publications

(24 citation statements)

References 7 publications

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“…On the other hand, Finland's economy and, thereby, a large proportion of Finnish firms are highly open to global product and financial markets, exhibit top-tier competitiveness according to international standards, and manifest orientation toward free market philosophy, high technology, and R&D intensiveness (e.g. The Economist, 2006;Ryan, 2008;Ylä-Anttila & Palmberg, 2007). These country characteristics are likely to make our results best generalizable to firms based in other similar countries, that is, developed, Western (European) countries that have open market economies and rely on international trade and exports.…”

Section: Limitations and Future Directionsmentioning

confidence: 99%

Business model innovation vs replication: financial performance implications of strategic emphases

Aspara

Hietanen

Tikkanen

2010

Journal of Strategic Marketing

217

170

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The purpose of this article is to examine the financial performance implications of a firm's strategic emphases with respect to business model innovation vs replication. It is also examined how the financial performance implications differ between larger and smaller firms. Based on survey data including top managers' reports from approximately 500 firms, the authors analyze the differences in average profitable growth across firms that differ in their strategic orientations. It is found that firms that have a high strategic emphasis on business model innovation as well as a high emphasis on replication exhibit a higher average value of profitable growth than firms that do not strategically emphasize either dimension. Concerning a strategy that puts a high emphasis on business model innovation but low on replication, a difference is found between small and large firms. Large firms with a high emphasis on business model innovation but low on replication exhibit, on average, weaker profitable growth than large firms with low emphases on both business model innovation and replication. In contrast, small firms with high emphasis on business model innovation but low on replication exhibit, on average, stronger profitable growth than small firms with low emphases on both business model innovation and replication.

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Section: Limitations and Future Directionsmentioning

confidence: 99%

Business model innovation vs replication: financial performance implications of strategic emphases

Aspara

Hietanen

Tikkanen

2010

Journal of Strategic Marketing

217

170

View full text Add to dashboard Cite

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“…For example, Finnish brands are conveying an image of Nordic life that is progressive, responsible and technologically advanced (Ryan 2008). Danish brands are advertised as being of a superior quality due to the use of local dairy output produced under traditional practices (Regmi and Gehlhar 2005).…”

Section: The Baltic Sea Region As a Brand Originmentioning

confidence: 99%

International Region as a Brand Origin: Conceptualization and Review

Chlivickas

Smaliukienė

2009

Journal of Business Economics and Management

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Abstract. The purpose of the paper is to examine the international region-relation as a brand origin. The results of the theoretical analysis of this study provide a foundation for making suggestions about theoretical relationships between components of the brand origin. According to proposed theoretical model, communication with the consumers spreading from the strong business clusters in the international region creates emotional attitudes towards a brand origin; in addition, the quality of the products of the same clusters creates cognitive attitudes towards a brand origin. Our interest centred on a specifi c international area -the Baltic Sea region. This region embodies the principles of shared values and common purpose, hence portrays a promising situation for regional branding. Performed empirical research allowed the analysis of both emotional and cognitive components of the brand origin. Therefore, the direct effects of the attributes of local brands on the brand origin were tested on the basis of telecoms and food industries in the Baltic Sea region.

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“…Globalization has forced companies and organizations in developed countries to reengineer their activities to compete low cost products which originating from developing countries (Ryan, 2008). Moreover, it has motivated marketers from both developed and developing countries to find new markets for their products.…”

Section: Introductionmentioning

confidence: 99%

“…Overall, findings in COO research are so strong that COO does affect global consumers (Giraldi & Ikeda, 2009). Therefore, a number of countries employ COO effect to market and reinforce positive perceptions towards their products (Ryan, 2008;Tigli et al, 2010). This influence could be negative in some cases.…”

Section: Introductionmentioning

confidence: 99%

“…COO could work to a product's disadvantage (Hoyer & MacInnis, 2001). For example, consumers in developing countries were found to prefer products sourced from developed countries to products originating from developing countries (i.e Kaynak, Kara & Nakip, 1995;Bhuian, 1997;Okechuku & Onyemah, 1999;Kaynak & Kara, 2002;Ryan, 2008;Al Ganideh, 2008). Based on the country's image, international marketers can accentuate COO information if a country's image is favorable and downplay COO information if its image is unfavorable (Ahmed et al, 2004).…”

Section: Introductionmentioning

confidence: 99%

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Can Country Image Change after Likable Incident? The Case of Chile Miners’ Rescue Operation and the Middle East Consumers

Ganideh¹

2012

IBR

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Country image plays a key role in influencing consumers' perceptions towards products originating from foreign countries. Economic and commercial relations between countries in the Middle East region and South America have improved strongly in the last decade. However, there is a dearth of studies conducted in the Middle East countries regarding products sourced from South American countries. This study aims to explore how Chile miners' rescue operation has been perceived by Jordanians and how it has influenced the country image of Chile. The study examines the influence of demographic variables and openness to other cultures on the attitudes of Jordanian consumers towards Chile miners' rescue operation. A survey was conducted in the spring of 2011 to collect data from Jordanian consumers. Data were collected from 154 Jordanian customers. The results showed that Chile miners rescue operation has been admired most by Jordanian consumers who live in the capital of the country and by Jordanians who are more opened to other cultures.

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The Finnish country-of-origin effect: The quest to create a distinctive identity in a crowded and competitive international marketplace

Cited by 20 publications

References 7 publications

Business model innovation vs replication: financial performance implications of strategic emphases

Business model innovation vs replication: financial performance implications of strategic emphases

International Region as a Brand Origin: Conceptualization and Review

Can Country Image Change after Likable Incident? The Case of Chile Miners’ Rescue Operation and the Middle East Consumers

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