2003
DOI: 10.1086/378613
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The Fire of Desire: A Multisited Inquiry into Consumer Passion

Abstract: Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate and fanciful consumer desire. This article is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures (the United States, Turkey, and Denmark), we develop a phenomenological account of desire. We find that desire is regarded… Show more

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Cited by 769 publications
(692 citation statements)
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“…In an effort to meet approval needs sensitive subjects often result in socially desirable answers (Belk et al, 2003;Eckhardt et al, 2010). Greater validity is achieved through the use of indirect questioning than is possible through direct methods (Boddy, 2005;Mulvey & Kavalam, 2010).…”
Section: Methodsmentioning
confidence: 99%
“…In an effort to meet approval needs sensitive subjects often result in socially desirable answers (Belk et al, 2003;Eckhardt et al, 2010). Greater validity is achieved through the use of indirect questioning than is possible through direct methods (Boddy, 2005;Mulvey & Kavalam, 2010).…”
Section: Methodsmentioning
confidence: 99%
“…Cindi Katz identifies economies of desire as part of the spatial and situational transformations that occur as part of economic restructuring through international development (Katz 2004). Desire has been used as a regular feature of advertising and consumptive seduction, often manipulating racial, gender, and class stereotypes to solicit consumers to purchase products (Hennion et al 1989(Hennion et al , 1993Belk et al 2003;Hooks 2006;Oza 2006;Parameswaran and Cardoza 2009). Specific attention to economies of desire and the seductions attached to them offer a method for investigating the a/effective mechanisms of seduction embedded within donation structures and situated through online shopping platforms.…”
Section: Discussionmentioning
confidence: 99%
“…The commodities that are not yet acquired are particularly considered as embodying certain meanings or happiness, and their absence creates a powerful urge to attain them (Belk, Ger and Askegaard 2003). In fact, one experiences discomfort if the absence is prolonged.…”
Section: Consequences Of the Exposure To The Consumer Culturementioning
confidence: 99%