“…Although there is no doubt that many researchers have studied the impact of religiosity on consumption behavior, the operationalization of the religiosity construct is still ambiguous ( El-Menouar, 2014 ; Hassan, 2014 ; Ali et al, 2019a ; Aslam et al, 2019 ). Moreover, a debate regarding religiosity as a unidimensional or multidimensional construct is discussed in several studies ( El-Menouar, 2014 ; Islam and Chandrasekaran, 2015 ; Souiden and Rani, 2015 ; Felix and Braunsberger, 2016 ; Souiden et al, 2018 ), but the adoption of Glock (1972) , multidimensional religiosity model, has been highly appreciated by most of the researchers ( Niaz, 2020 ). Moreover, in the recent study of counterfeiting products, it is emphasized that researchers should use the multidimensional religiosity model in future studies for a better understanding of phenomena ( Souiden et al, 2018 ).…”