The Forgotten Media Consumer—The American Ethnic

Jeffres, Leo W.; Hur, K. Kyoon

doi:10.1177/107769908005700102

Cited by 12 publications

(5 citation statements)

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“…The vast majority of ethnic media users are immigrants and minorities (Weber-Menges, 2006, p. 241). According to Jeffres and Hur (1980), ethnic media addresses immigrants or ethnic groups living their daily lives in relative ghettos and are not fully integrated into society. Ethnic media institutions are generally short-lived due to the fact that those working in ethnic media are mostly not professional journalists, they are not specialized in a certain field, their duties and responsibilities are not very clear, their duties are frequently changing, etc.…”

Section: Extended Absractmentioning

confidence: 99%

Ulusaşırı Göçler ve Çok Kültürlü Toplumlarda Etnik Medya: Kuramsal Yaklaşımlar

Adıgüzel

2023

Medya Ve Kültür

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Küreselleşme ulusaşırı göçleri artırmış ve yoğun göç almış ülkelerde, çok kültürlü, etnik ve diasporik topluluklar ortaya çıkarmıştır. Çok kültürlü toplumlardaki göçmen grupları, etnik kimliklerini korumak, yeniden üretmek, anavatanları ve ev sahibi toplum ile iletişim kurmayı kolaylaştırmak amacıyla kendi medyalarını kurmaktadırlar. Ana akım medya genellikle göçmenleri görmezden gelmeyi veya yanlış temsil etmeyi tercih ederken, göçmenler etnik medya aracılığıyla kendi topluluklarının doğru temsil edilebilmesini ve medya ortamlarında daha fazla görünürlük kazanmalarını hedeflemektedir. Medya ve göç çalışmaları; etnik medyanın göçmenlerin temsil edilmeleri konusuna odaklanarak, medya, göç ve çok kültürlü toplumlar arasındaki kesişimi araştırmaktadır. Etnik medyayı merkeze alan iletişim çalışmaları ise, Medya Etkileri Yaklaşımı, Kullanımlar ve Doyumlar Kuramı ve Kültürel Çalışmalar paradigması olmak üzere üç temel teorik perspektif ile ele alınabilmektedir. Bu makalenin amacı, mevcut literatürdeki tartışmalar üzerinden küresel göçler sonucunda Batı toplumlarında ortaya çıkan çok kültürlü toplumlardaki etnik medyayı üç temel perspektifle analiz etmektir. Bu çalışmada, Medya Etkileri bağlamında kültürleşme, Kullanımlar ve Doyumlar Kuramı kapsamında medyatikleşme ve son olarak İngiliz Kültürel Çalışmaları bağlamında etnik medya ele alınacaktır.

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Section: Extended Absractmentioning

confidence: 99%

Ulusaşırı Göçler ve Çok Kültürlü Toplumlarda Etnik Medya: Kuramsal Yaklaşımlar

Adıgüzel

2023

Medya Ve Kültür

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“…Ethnic identity, a form of cultural identity, is about how individuals and groups define and make sense of themselves in terms of the ethnic group to which they belong. Jeffres & Hur (1980) observed that ethnic media exist for ethnic groups that are not assimilated, isolated, and put their ethnic identities at the centre of their social lives. Wang (2006), on the other hand, argued that there is a positive relationship between ethnic media use, ethnic identity and ethnicity criteria.…”

Section: Ethnic Media and Identity Developmentmentioning

confidence: 99%

Alice Growing Up in ‘Temporary Protection’ Land: Immigrant Students’ Identity Development as a Reflection Toward Inclusion Practices

Alagöz¹

2021

eqr

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The Education Quarterly Reviews is an Open Access publication. It may be read, copied, and distributed free of charge according to the conditions of the Creative Commons Attribution 4.0 International license.The Asian Institute of Research Education Quarterly Reviews is a peer-reviewed International Journal. The journal covers scholarly articles in the fields of education, linguistics, literature, educational theory, research, and methodologies, curriculum, elementary and secondary education, higher education, foreign language education, teaching and learning, teacher education, education of special groups, and other fields of study related to education. As the journal is Open Access, it ensures high visibility and the increase of citations for all research articles published. The Education Quarterly Reviews aims to facilitate scholarly work on recent theoretical and practical aspects of education.

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“…They facilitate development of a favorable attitude toward the latter (Moon, Kim and McLeod, 2003). At the same time, release on the market of ethnic media, that is to say mass media produced in the host country aimed at minorities, also helps assert the ethnic identity of the minority group (Jeffres and Hur, 1980;Jeffres, 2000;Viswanath and Arora, 2000). However, previous studies have not really examined how the creation of socalled ethnic products or media contributes to the institutionalization of ethnic groups by maintaining or creating an image and ethnic representation.…”

Section: The First Agent: Mediamentioning

confidence: 99%

Ethnicity in the Study of the Consumer: An Overview

Özçağlar–Toulouse

Béji-Bécheur²,

Fosse-Gomez

et al. 2009

Recherche et Applications en Marketing (English Edition)

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This article discusses the work on ethnicity as a social construct. It traces the evolution of research on this theme by proposing to distinguish two major approaches that reflect epistemological and methodological orientations. These approaches are distinguished according to whether they consider ethnicity as a feature or as a resource. The limitations of previous research and contemporary debates call for a renewal of the concept of ethnicity in the study of consumers through greater consideration of socio-cultural contexts and social interaction. The conclusion questions the responsibility of marketers as agents of social transformation.

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The Forgotten Media Consumer—The American Ethnic

Cited by 12 publications

References 0 publications

Ulusaşırı Göçler ve Çok Kültürlü Toplumlarda Etnik Medya: Kuramsal Yaklaşımlar

Ulusaşırı Göçler ve Çok Kültürlü Toplumlarda Etnik Medya: Kuramsal Yaklaşımlar

Alice Growing Up in ‘Temporary Protection’ Land: Immigrant Students’ Identity Development as a Reflection Toward Inclusion Practices

Ethnicity in the Study of the Consumer: An Overview

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