The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity

Frizzo, Francielle; Dias, Helison Bertoli Alves; Duarte, Nayara Pereira; Rodrigues, Denise Gabriela; Prado, Paulo Henrique Muller

doi:10.1080/10454446.2020.1765936

Cited by 16 publications

(11 citation statements)

References 28 publications

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“…Results from recent studies indicate that types of nutrition claims such as 'low fat' or 'free of GMOs' [26,39], 'natural' claims [40], production methods [41], and package appearance [42][43][44] influence attribute-based inferences about healthiness. Frizzo et al (2020) [41] concluded that naturalness plays a mediation role between the production method and consumers' intentions. Berry et al (2017) [40] found similar results for the 'natural' claim.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions

d’Astous

Labrecque

2021

Foods

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The research presented in this article examines the relationship between consumer perceptions that a food package is responsible (sustainable) and consumers’ intention to purchase the product that it contains. On the basis of the relevant literature, a conceptual model is proposed where this relationship is hypothesized to be mediated by two variables: the product’s perceived naturalness and healthiness. A first study was conducted with the objective of developing a scale with good psychometric properties to measure the perceived naturalness of a food product. The objective of the second study was to test the validity of the two-mediator conceptual model. The results show that the extent to which a food product package is seen as responsible (i.e., recyclable, reusable, compostable) has a positive and statistically significant impact on consumers’ intention to buy it, and that it is through the sequential mediation of the product’s perceived naturalness and healthiness that this relationship unfolds.

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Section: Introductionmentioning

confidence: 99%

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions

d’Astous

Labrecque

2021

Foods

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“…We chose to focus on the effort conveyed by "crafting for others" as handicrafts are often perceived as authentic and "made with love, " which contributes to their value and attractiveness [16,17]. Love and authenticity are key elements of interpersonal relationships [4].…”

Section: Supporting Personal Effort In the Digital Realmmentioning

confidence: 99%

“…Communication inherently involves the generation of content to be communicated, a process that could involve a lot of skill depending on the content or background of the sender. Moreover, handcrafting that content (e.g., creating it from scratch) can feel more personal [16,17], but require greater expertise (e.g., in drawing or animation). In our research, we aimed to reduce the barrier of entry to content creation by providing a small and compact set of intuitive creation tools, and found that even people who self-described as non-artistic were able to create experiences that were personal, relatively complex, and aesthetically pleasing.…”

Section: Designing For Approachable Effortmentioning

confidence: 99%

Auggie: Encouraging Effortful Communication through Handcrafted Digital Experiences

Zhang¹,

Chen²,

Seow³

et al. 2022

Preprint

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their partners remotely. Our qualitative findings show that Auggie participants engaged in meaningful effort through the handcrafting process, and felt closer to their partners, although the tool may not be appropriate in all situations. We discuss design implications and future directions for systems that encourage effortful communication.CCS Concepts: • Human-centered computing → Empirical studies in HCI; Empirical studies in collaborative and social computing.

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“…Frizzo F., Dias H.B.A., Duarte N.P., Rodrigues D.G., Prado P.H.M. [29] определили, что вероятность покупки изделий ручной работы и готовность заплатить за них более высокую цену, относятся к воспринимаемой естественности и подлинности, связанными с методом производства. Hsu Y., Nguyen Ngoc A.…”

Section: хендмейд продуктыunclassified

Post-purchase dissonance when buying two types of handmade products on the Internet

Krasnostavskaia

Bozhuk

Pletneva

et al. 2020

The Eurasian Scientific Journal

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The study of post-purchase dissonance can help the masters of the handmade industry effectively organize business processes and plan communications with consumers. The article presents the difference in the formation of processes associated with consumer actions in relation to a possible purchase, depending on the two types of handmade products presented for purchase on online storefronts. The article studies the factors contributing to the occurrence of post-purchase dissonance and the effects caused by post-purchase dissonance, a study of the characteristics of post-purchase dissonance on the Internet, a study of points of view on consumer behavior patterns when shopping for handmade products online, a study of post-purchase dissonance among consumers of handmade products to determine the level of post-purchase dissonance when making purchases of ready-made handmade products and hand-made products to order on the Internet and comparing them. A study conducted by the author has shown that there are differences in the level of post-purchase dissonance when shopping for ready-made handmade products compared to purchases of handmade products to order. Regret about the outcome of the purchase and the purchasing decision-making process is higher in the case of buying a made-to-order product, as buyers are guided when making this type of purchase. In the case of buying a ready-made handmade product, respondents regret the result of the purchase more than the process of making a purchase decision. When buying a made-to-order handmade product, respondents regret the purchasing decision process more than the result of the purchase. The findings are important for developing ways to reduce consumer doubts and regrets about their purchases.

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The Genuine Handmade: How the Production Method Influences Consumers’ Behavioral Intentions through Naturalness and Authenticity

Cited by 16 publications

References 28 publications

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions

The Impact of Responsible Food Packaging Perceptions on Naturalness and Healthiness Inferences, and Consumer Buying Intentions

Auggie: Encouraging Effortful Communication through Handcrafted Digital Experiences

Post-purchase dissonance when buying two types of handmade products on the Internet

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