The Global Book Publishing Market as an Interdisciplinary Research Field

Abstract

Purpose/Thesis: The article characterizes the research on the global book publishing market to determine the extent of its interdisciplinarity.
 Approach/Methods: This article uses quantitative and qualitative analysis of selected academic pa­pers, discipline profiles of their authors and of the journals to investigate which subject area dominate in scientific output of researchers and to establish the relationship between publishing studies and other disciplines on the field of the global book market. In order to prove the relatedness of journals bibliometric methods (co-citation, bibliographic coupling analysis of sources) and knowledge visu­alization technologies will be used.
 Results and conclusions: The selected papers focused on book history and book culture, economics and technological aspects of book publishing, and users’ attitudes and preferences. The authors published in journals associated with disciplines such as media & communication studies and edu­cation (Publishing Research Quarterly, Journal of Scholarly Publishing, Learned Publishing), book studies (Logos) and information studies (Electronic Library, Journal of Documentation). In Corpus 1 (C1) there were co-cited trade magazines and academic journals on library and information science, in Corpus 2 (C2) – academic journals mostly focused on marketing and economics. Co-authored publications constituted 42% of C1 and 63% of C2. The study showed that the research of the global book publishing market is led by interdisciplinary researchers, but rarely by international teams.
 Research limitations: The initial corpus of academic papers was narrowed down to 230 articles published in English between 2001 and 2018. The study did not include articles focusing on book markets in the countries that make only slight contributions to the global book publishing industry. The discipline classification adopted in the study follow that of the Scopus database.
 Originality/Value: This study provides insight into the research on the global publishing market and proves that it is interdisciplinary.

An analysis of publishing studies journals: An insight into the structure of the field based on publications

“…Bibliometric methods can be used to research field mapping (Chen, 2017; Ferreira, 2018; Yan et al, 2010), analyse journals in a specific field, identify the most cited and influential documents, key topics, research fronts (Boyack & Klavans, 2010; Pham‐Duc et al., 2021), emerging trends (Chen, 2005; Hou et al, 2018; Wei & Zhang, 2020), indicate leading researchers and institutions, examine research networks and collaboration patterns (Kumar, 2015; Martínez‐López et al, 2018; Merigó et al, 2018), and measure the interdisciplinarity of a research area (Augustyn, 2020; Huang & Chang, 2011). The aim of this article is to provide an insight into the structure of the publishing studies field by indicating its core journals, determining the size of the research community, quantifying the degree of research collaboration and answering the question as to whether PS is more academically or professionally oriented.…”

“…A previous study based on a corpus of 230 papers referred to the ‘global publishing market’ by specific product (mainly books and scholarly journals) and geography (largest book markets worldwide—United States, China, Germany, United Kingdom, France, Japan, Spain—see Wischenbart, 2016, 2018; Wischenbart & Fleischhacker, 2019). An analysis of author profiles on the Scopus database and the topics of their research articles showed that the global book publishing market is an interdisciplinary research field (Augustyn, 2020). The results and data are available on the Digital Humanities Lab website at the University of Wrocław, in the Corpus 1 The Global Book Publishing Markets as an Interdisciplinary Research Field and database Sources of information regarding the global book publishing market after 2001 .…”

“…A previous study based on a corpus of 230 papers referred to the 'global publishing market' by specific product (mainly books and scholarly journals) and geography (largest book markets worldwide-United States, China, Germany, United Kingdom, France, Japan, Spain-see Wischenbart, 2016Wischenbart, , 2018Wischenbart & Fleischhacker, 2019). An analysis of author profiles on the Scopus database and the topics of their research articles showed that the global book publishing market is an interdisciplinary research field (Augustyn, 2020). The results and data are available…”

Cultivation of Entrepreneurial Psychology and Innovation Ability by New Media Art Under the Reform of Publishing Industry

“…At present, the Yangtze River Delta region has become a national publishing industry base with complete publishing categories, diverse varieties, and advanced technology. The development model of three provinces and one city effectively integrates the publishing industry resources in the Yangtze River Delta region, so that the region has a sound production factor of the publishing industry, fully meets the needs of regional integration development, and lays the foundation for building an integrated publishing development market in the Yangtze River Delta ( Augustyn, 2020 ).…”