2019
DOI: 10.5210/fm.v24i4.9913
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The global gig economy: Towards a planetary labour market?

Abstract: We are witnessing the emergence of a ‘planetary labour market’ for digital work. Building on a five-year study of digital work in some of the world’s economic margins, we show a planetary labour market does not do away with geography, it rather exists to take advantage of it. Digital technologies have been deployed in order to bring into being a labour market that can operate at a planetary scale, and has particular affordances and limitations that rarely bolster both the structural and associational power of … Show more

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Cited by 119 publications
(121 citation statements)
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“…As a general tendency and beyond one-off revelations, this contributes to keeping micro-work far from the gaze of the general public and from the agenda of policy-makers. Out of the reach of institutional regulations, subject only to the forces of a market by an excess supply of workers (Graham and Anwar, 2019), it remains structurally unprotected and insufficiently paid.…”
Section: Discussionmentioning
confidence: 99%
“…As a general tendency and beyond one-off revelations, this contributes to keeping micro-work far from the gaze of the general public and from the agenda of policy-makers. Out of the reach of institutional regulations, subject only to the forces of a market by an excess supply of workers (Graham and Anwar, 2019), it remains structurally unprotected and insufficiently paid.…”
Section: Discussionmentioning
confidence: 99%
“…Even when platforms effectively monitor workers' residence, for example by requiring formal proof of ID at registration, they typically prefer to showcase their large, global reservoir as a whole. In this way, they expose micro-workers to broad competition, producing an over-supply of labour, as already documented in the case of qualified freelancing (Graham & Anwar, 2019), and keep remunerations low, in the interest of clients.…”
Section: The Data Reported By Micro-work Companies Are Registrationsmentioning
confidence: 94%
“…We contend that this very figure has strong implications for both theory and policy. Like the freelancers studied by Graham & Anwar (2019), these micro-workers constitute a large pool of labour power that platforms can advertise to attract clients. In two-sided markets such as these, higher numbers on one side (micro-workers) attract participation on the other side (clients) to the benefit of the platform (which typically charges fees to clients).…”
Section: Why Our Methods Are Nevertheless Helpfulmentioning
confidence: 99%
“…Nevertheless, they generate competition between workers worldwide, driving down remunerations and shifting bargaining power toward clients -usually tech companies based in developed countries. Geography plays a role that, "rarely bolster(s) both the structural and associational power of workers" (Graham and Anwar, 2019).…”
Section: Platform Economy and Digital Labormentioning
confidence: 99%