2012
DOI: 10.1108/00251741211216269
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The glocalisation of channels of distribution: a case study

Abstract: Purpose -This study aims to provide insights into glocalisation of international channels of distribution. The study also seeks to identify the key principles and patterns of glocalisation in general. Design/methodology/approach -The authors utilise the single case study approach to study glocalisation in international channels of distribution by conducting in-depth interviews with the firm's senior executives. Findings -Results reveal that the firm employs glocal channels of distribution strategies. The study… Show more

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Cited by 9 publications
(3 citation statements)
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References 49 publications
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“…In order to draw a stronger conclusion, future studies should collect observations in the shops to provide more evidence of impulse buying behavior. Moreover, case studies should be used (Hacklin & Wallnöfer, 2012;Jain, Khalil, Nhat-Hanh Le, & Ming-Sung Cheng, 2012;Keen & Etemad, 2012;Lee, Hwang, & Choi, 2012;Waikayi, Fearon, Morris, & McLaughlin, 2012) to further intensively analyze how and why consumers stress developmental factors in relation to their impulsive buying behavior.…”
Section: Discussionmentioning
confidence: 99%
“…In order to draw a stronger conclusion, future studies should collect observations in the shops to provide more evidence of impulse buying behavior. Moreover, case studies should be used (Hacklin & Wallnöfer, 2012;Jain, Khalil, Nhat-Hanh Le, & Ming-Sung Cheng, 2012;Keen & Etemad, 2012;Lee, Hwang, & Choi, 2012;Waikayi, Fearon, Morris, & McLaughlin, 2012) to further intensively analyze how and why consumers stress developmental factors in relation to their impulsive buying behavior.…”
Section: Discussionmentioning
confidence: 99%
“…The institutional framework in transitional economies constrains foreign entry strategies by restricting both the choice of entry modes (Meyer and Nguyen, 2005) and location (Bevan et al, 2004). Researchers propose three international marketing strategies for entering an emerging market: global, glocal, and local (Jain et al, 2012). Firms using a "global" strategy employ a higher degree of centralization, while those using a "local" approach are more likely to adopt a differentiated strategy with a more decentralized advertising process.…”
Section: Market Segmentation Of Different Hotel Brands In An Emergingmentioning
confidence: 99%
“…Some investigate on investment (Baba & HakemZadeh, 2012;Bradley, Kim, Kim, & Lee, 2012;Choi, Sul, & Min, 2012;Vaiman, Scullion, & Collings, 2012;Waikayi, Fearon, Morris, & McLaughlin, 2012;Woodside, Ko, & Huan, 2012;Workman, 2012;Yu, To, & Lee, 2012). Some others work on value (Hackett & Wang, 2012;Hacklin & Wallnöfer, 2012;Jain, Khalil, Le, & Cheng, 2012;Mukherjee, Lahiri, Mukherjee, & Billing, 2012;Sashi, 2012).…”
Section: Introductionmentioning
confidence: 99%