The Golden Games:

LLEWELLYN, MATTHEW P.; Rider, Toby C.; Gleaves, John

doi:10.2307/j.ctt1x76cvb.16

Cited by 1 publication

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The Foundation, according to the VP (OF), began its management in 1985 with an appeal of $ 92 million. Appeal from OG, this was because LA 84 recorded a previously unseen surplus in the history of this mega event (Llewellyn, 2018). When conducting this survey, 32 years after the foundation was established, the cash value is $ 150-160 million.…”

Section: Financial Management and Fundraising And Partnershipsmentioning

confidence: 99%

“…The fear of high costs, the fame of the "white elephants" as the result of the event, political boycotts, and terrorist attacks were so striking that potential host cities were afraid to host this mega event. In the case of the 1984, only Los Angeles was a candidate (Llewellyn, 2018). The city considered the most popular in the world in a modern culture marked the revitalization of the Olympic Movement because it was in this edition that the Olympic Games (OG) reached a new level through the commercialization of television and brand rights, surpassing records of television and sponsorship contracts.…”

Section: Introductionmentioning

confidence: 99%

“…In retrospect, the amount of money collected for OJs of LA 1984 was $ 768,644 million from sponsorship, tickets, TV broadcasting, and commemorative coins (Llewellyn, 2018). Thus laid out, the Los Angeles Olympic Games were the only edition in the history of OG to become a surplus and its remaining millions destined to open a foundation, one year after the end of the event, to continue sports and educational projects, contemplating children, youth and professionals.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

From the legacy to the heritage of the 1984 Olympic Games: LA84 Foundation pathways

Pena

Costa

Araujo

et al. 2019

jhse

View full text Add to dashboard Cite

This study aims to analyse the management of the LA 84 Foundation, from the perspective of the 1984 OG heritage in order to confirm in practice Chappelet's (2015) theoretical proposal and the triple Helix perspective. To this end, the following goals: (1) detect which entities are present in the current management of the LA84 Foundation; (2) verify how LA84 manages, and funds or establishes partnerships in order to preserve its heritage and the interrelationships between the three agents of HT (private companies, universities, and government). Respondents were from sectors, namely VP of Programs and Scholarships, VP of Operations and Finance, VP of Development and Partnerships and the Consultant -former CEO of the Foundation, addressed in two categories: (a) Entities present in the management and activities performed and (b) Financial management and Fundraising and partnerships. Results. the Foundation's focus on three HT actors Universities, Companies and the Government. Entities interact to complement their roles and responsibilities in order to keep the foundation financially self-sustaining. Conclusions: (i) the Triple Helix model presents itself as a resource for the development of sustainability strategies in the management projects of the LA84 Foundation aiming at the continuity in the preservation of legacies since it has in its management the involvement of (ii) the model of having a non-profit entity -a foundation in this case -to bring together diverse entities in management and purposes is a positive strategy for the proper management of legacies and futures heritages from the organization of mega sports events.

show abstract

Section: Financial Management and Fundraising And Partnershipsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation