“…The decision-making processes, satisfaction and the destination images of association meeting planners as well as of MICE tourists are vibrant research themes (Oppermann, 1996a(Oppermann, , 1996bOppermann & Chon, 1997;Oppermann, 1998;Go & Govers, 1999;Weber, 2001;Weber & Chon, 2002;Hankinson, 2005;Casanova et al, 2006;Ladkin, 2006;Monge & Brandimarte, 2011;Chiang et al 2012aChiang et al , 2012bChiu & Ananzeh, 2012;Elston & Draper 2012;Fenich et al, 2014;Kuznetsova & Silcheva, 2014;Park et al, 2014). Often the results of such research, including the application of choice modelling exercises, are used to strengthen the competitive positioning and branding of individual destinations for MICE tourism (Oppermann, 1996a;Weber & Ladkin, 2003;Hankinson, 2005).…”