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This research was designed to identify halal-friendly travel motivation factors and unearth their role in Muslim customer retention process in Korea. Qualitative and quantitative procedures were used to achieve research objectives. A comprehensive structural model was developed to distinguish the role of all proposed indicators. Our results revealed that halal-friendly travel motivations are significantly associated with customer return on investment and satisfaction, and that such relationships contribute to improving customer retention. The effectiveness of higher-order structure of halal-friendly travel motivations was demonstrated. The formation of Muslim customers' post-purchase decision was significantly moderated by sense of belonging to a tourist destination.

This study examined research focus countries and regions in 4,654 articles published in 32 tourism, hospitality and leisure academic journals from 2002 to 2011 inclusive. Applying a variety of analysis methods, the research showed the spatial distribution, co-occurrence relationships among countries, and the most popular topics of research focus and types of tourism by countries. There was a broad geographic focus of the research in tourism, hospitality and leisure journals in the decade from 2002 to 2011 spanning 126 countries. It was found that a significant number (70) of countries were not covered in this 10-year snapshot of the academic journal research and require more attention from scholars in the future. Some major countries were under-represented including France, Germany, and Russia. However, the predominance of the research focus on the Asia-Pacific region and particularly on China was a major finding in this analysis, as was the sparse coverage of South and Central America.