The Green Business and Sustainable Development School—A Case Study for an Innovative Educational Concept to Prevent Big Ideas from Failure

Abstract

This article addresses the question of why initiatives in the field of green business and sustainable development often fail. Therefore, it dismantles some typical patterns of failure and shows—as a case study—how these patterns can be challenged through an innovative educational concept: the green business and sustainable development school. The applied methodology is a real-life project that is designed through methodological elements stemming from business model canvas, theory U, stakeholder participation, and design thinking. The results of the school initiative are discussed and evaluated by four distinctive stakeholder groups and the school’s supporting potential to overcome typical patterns of failure in the green business and sustainable development arena by the younger generation in the future is outlined. This article concludes with ideas to enhance the school concept to reach even more stakeholder-groups and increase its reliability and viability.

A Systematic Review of Green Business, Business Ethics, and Corporate Social Responsibility: Bridging Concepts for Sustainable Business Success

“…Green business and sustainable development, as scholars point out, are quite significant and require a great lot of attention (Hennemann et al, 2021). Greening procedures have a substantial impact on the long-term viability of the green economy since they affect not just one function, but all corporate operations.…”

“…The three topics discussed in this article have a direct impact on sustainable business success, which encourages sustainable industries that focus on responsible production and consumption by maximizing resource and energy efficiency while being environmentally friendly. This situation impacts the creation of new products, increasing competitive advantage in new markets, maintaining customer satisfaction, and promoting sustainable economic growth with quality employment without harming the environment (Neah et al, 2014;Hennemann et al, 2021). For example, Green business initiatives are a practice of an ecopreneur who creates economic value through environmental sustainability.…”

Assessment of Energy Efficiency in a School Building with Reference to GRIHA-PRAKRITI Rating System

“…Later in 2000, a centre for green school of USGBC was established. Then in 2014, the GRIHA Manual for Existing Day Schools was launched in India by ADARSH and TERI [14].…”

Green Business Innovation: Sustainable Business Model Development through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics

“…In this era of globalization, business sustainability has become a significant focus among businesses and society. Green business innovation is becoming an increasingly important answer to the challenges of climate change, environmental degradation, and the demands of consumers who are increasingly aware of the ecological impact of products and services (Hennemann et al, 2021). Green business innovation, which refers to companies' efforts to develop business models that are not only competitive but also ecologically, socially, and economically sustainable, is becoming increasingly crucial amid societal demands and global pressures to address climate change and other environmental issues (Nahid et al, 2023).…”

“…Firstly, much green business research tends to focus on one or two aspects of sustainability, while this research will open the door to a deeper understanding of how these three can synergize in a holistic manner (Hennemann et al, 2021;Nääs et al, 2016). The integration of BMC will provide the structural foundation, Design Thinking will facilitate creative innovation in the context of sustainability, and Islamic Business Ethics will provide a strong moral framework to support the implementation and sustainability of such business models.…”