This study assessed the influence of marketing mix elements (7 Ps i.e. Product, Price, Place, Promotion, People, Process and Physical Evidence) on ecotourism clientele in Jimma Zone, South West Ethiopia. According to the data received from the Jimma Zone Cultural and Tourism office, a total of 23 woredas are under the Jimma zone. From these, the researchers selected six, which are endowed with ecotourism resources. The target population for this study was all Government staff working here and the research was conducted in July 2019. The study adopted a census or total enumeration method because the total population of the study was small. The instrument for the study consists of a structured questionnaire. Multiple regression analysis and descriptive statistics were used as a method for data analysis. The findings of the study revealed that physical evidence made the highest contribution followed by product development, promotion, process, people and place on ecotourism clientele. This implies marketing mix elements enhances ecotourism development and the key stakeholders should consider the proper implementation of such marketing mix elements for sustainable development and promotion of ecotourism in Jimma zone.

In reviewing the fourth edition of John Creswell’s Research Design: Qualitative, Quantitative and Mixed Methods Approaches (2014), the reviewers found this book to be a comprehensive guide for researchers in the field of social and academic management. They also observed that Creswell expertly explained the concepts described in this book and supported the theories with practical qualitative, quantitative, and mixed approach.

The study examined the effects of employee motivation on organization performance of crews in Ethio telecom South West Region Jimma. The data were collected through self-administered questionnaire from 229 respondents and 219 were returned.  Both primary and secondary sources of data were consumed in this study. The quantitative research approach was implemented and simple random sampling technics were adopted to provide equal chances for respondents. Exploratory research design and data was analyzed using correlation and regression analysis. The correlation analysis indicates that there was a positive relationship between the independent variables and dependent variables. The result of the regression implies that the independent variables  have accounted for 78.1% of variance in the dependent variable. Based on the outcome of the study, the researcher recommend that, it is better if the company focuses on employee motivation factors, mostly Promotion, employee benefit, teamwork and training so as to improve its performance.

Recently many organization priorities have shifted from increased efficiency and profit maximization to long-term business success. The concepts of green business, business ethics, and corporate social responsibility which were discussed in this article have shared common bridging concepts to bring sustainable business. But the writers were lacking in addressing these common bridging concepts even if more articles were done separately. The main purpose of this study was systematically reviewing the published articles to examine the bridging concepts of green business, business ethics, and corporate social responsibility to the sustainable business success. The review process was conducted with the published articles which were extracted from database of Google scholar, directory of science, Springer, JSTOR, and DOAJ for the period of 2010 to 2021. Totally 46 published articles analyzed and categorized in to eight concepts. The result show that the five bridging concepts: Social responsibility, ethical business consideration, sustainable development, organizational performance, and environmentally friendly or green practice are all negatively impacted by a company’s failure to consider sustainability issues. Firms can achieve long term business success if they can incorporate these five bridging concepts in their sustainable business strategy. Finally the writers conclude the study by forwarding future line research.

The study examined the effects of employee motivation on organization performance of crews in Ethio telecom South West Region Jimma. The data were collected through self-administered questionnaire from 229 respondents and 219 were returned.  Both primary and secondary sources of data were consumed in this study. The quantitative research approach was implemented and simple random sampling technics were adopted to provide equal chances for respondents. The data were analyzed by SPSS version 20.0 using an exploratory research design and data was analyzed using correlation and regression analysis. The correlation analysis indicates that there was a positive relationship between the independent variables (employee motivation) and dependent variables (organization performance). The result of the regression implies that the independent variables (employee benefit, promotion, teamwork, training and working environment) have accounted for 78.1% of variance in the dependent variable. Based on the outcome of the study, the researchers recommend that, it is better if the company focuses on employee motivation factors, mostly Promotion, employee benefit, teamwork and training so as to improve its performance.