[NEEDS REVISING]Many common words have spatial associations (e.g., "bird," "jump") that, counterintuitively, hinder identification of visual targets at their associated location. For example, "bird" hinders identification at the top of a display. This spatial interference has been attributed to perceptual simulation: "bird" shifts attention upward and evokes the perceptual representation of a bird, which impairs target identification by preoccupying the visual system. We propose an alternative explanation based on perceptual matching: target objects and locations are coded independently for their congruence with the cue word, and codes that are inconsistent with one another hinder identification. "Bird" hinders identification of a square target in the upper visual field because the target object mismatches the cue but its location matches the cue, thereby creating inconsistent codes that slow responding. We tested these competing accounts by comparing spatial interference from strongly visual (e.g., "bird") and nonvisual (e.g., "arise") cue words. Across two experiments with a large sample of nouns (Experiment 1) and verbs (Experiment 2), words of strong and weak visual strength and imageability elicited equivalent spatial interference. Thus, spatial interference is attributable to perceptual matching rather than perceptual simulation. Moreover, results supported a graded model of perceptual matching, whereby target identification times are proportional to the physical distance between the expected (i.e., associated) and observed (i.e., actual) target locations.