“…However, Robertson's (1992) oral history research in South Australia identifies three contributing factors: acceptance of the medical profession's argument that hospital birthing was safer, pain control and cost. Martell (2000) confirms these factors within the USA, and adds the dislocation of the extended family and increased urbanization as further factors. It was noted earlier that increased medical intervention in childbirth prior to the 1930s was not safer than community‐based midwifery; however, Martyr (2002, p. 260) found that the medical profession was very adept at using the media, particular in the 1930s, to promote their image as the sole authoritative voice on healing and birthing.…”