The IDM National Student Competition 2010–2011

Abstract

Undergraduate competi ti onWhat follows is a somewhat unusual contributi on in our Case Study slot -inasmuch as it is a theoreti cal rather than a practi cal exercise. But bear with us for a moment. For the last 14 years, the IDM has been setti ng a competi ti on for teams of university students studying for marketi ng or business degrees. In 2010 / 11, no less than 120 teams entered that year ' s competi ti on (for details, see www.theidm.com/ studentcomp ). TDA and teaching careersThe brief for this competi ti on was to design a campaign for the Training & Development Agency for Schools (TDA) to persuade undergraduates and recent graduates to:Consider teaching as a career Visit the TDA website ' Enquire ' to get more informati on, and Apply for teacher training We felt that the winning entries chosen by TDA fully deserved wider publicity, so here is the runner-up (shorn, for space reasons, of its budgetary apparatus and creati ve material). For any HR department looking for marketi ng talent, the quality of entries to this annual event should be an eye-opener. Direct, Data and Digital Marketing Practice (2012) 13, 234 -252. doi: 10.1057/dddmp.2011 Business and marketi ng strategy Journal of Situati on analysis Background of the training and development agency for schoolsThe Training and Development Agency for Schools (TDA) is the national agency responsible for the recruitment and development of teachers for schools in England and Wales.The TDA exists to support prospective teachers along every step of the process towards becoming a teacher. The fi rst role of the TDA is to make sure that a career as a teacher is part of the career ' consideration set ' .

Factors affecting consumer usage of QR codes

“…Most of the studies in the literature on QR codes focus on innovative uses of this technology. [3][4][5][6][7] However, apart from a few studies that examine the adoption of QR codes, 8 the factors affecting the usage of QR codes have been overlooked . We focus on consumers who have already adopted QR codes.…”