An inventory was constructed to screen children for psychiatric impairment. A structured questionnaire was administered to a cross-sectional sample of 1,034 mothers and a welfare sample of 1,000 mothers of children between the ages of 6 and 18 in Manhattan. One or more psychiatrists rated each of the 2,034 children on a 5-point scale of total psychiatric impairment. Factor analysis of the questionnaire items of child behavior yielded 18 factors. The 1 factors with the highest correlations with total psychiatric impairment were selected for the inventory, each represented by 5 items. The correlation of the total 35-item score and total psychiatric impairment was .82. The screening inventory significantly and substantially improved over chance in assigning children to impairment statuses in the cross-sectional sample and the sample used for cross-validation, the welfare sample. Correlations of the total score with child's treatment status and a direct clinical examination rating were expectcdly low. Presently, the instrument is recommended only for comparisons of different child and adolescent groups.
Undergraduate competi ti onWhat follows is a somewhat unusual contributi on in our Case Study slot -inasmuch as it is a theoreti cal rather than a practi cal exercise. But bear with us for a moment. For the last 14 years, the IDM has been setti ng a competi ti on for teams of university students studying for marketi ng or business degrees. In 2010 / 11, no less than 120 teams entered that year ' s competi ti on (for details, see www.theidm.com/ studentcomp ).
TDA and teaching careersThe brief for this competi ti on was to design a campaign for the Training & Development Agency for Schools (TDA) to persuade undergraduates and recent graduates to:Consider teaching as a career Visit the TDA website ' Enquire ' to get more informati on, and Apply for teacher training We felt that the winning entries chosen by TDA fully deserved wider publicity, so here is the runner-up (shorn, for space reasons, of its budgetary apparatus and creati ve material). For any HR department looking for marketi ng talent, the quality of entries to this annual event should be an eye-opener. Direct, Data and Digital Marketing Practice (2012) 13, 234 -252. doi: 10.1057/dddmp.2011 Business and marketi ng strategy
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Situati on analysis
Background of the training and development agency for schoolsThe Training and Development Agency for Schools (TDA) is the national agency responsible for the recruitment and development of teachers for schools in England and Wales.The TDA exists to support prospective teachers along every step of the process towards becoming a teacher. The fi rst role of the TDA is to make sure that a career as a teacher is part of the career ' consideration set ' .
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