The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image

Lin, Zhibin; He, Xinming

doi:10.1057/978-1-352-00011-5_13

Cited by 8 publications

(6 citation statements)

References 92 publications

(118 reference statements)

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“…Products with good brand image can reduce purchase risk (Tan, 1999). Previous study finds that brand image positively influences consumer patronage intention (Lin and He, 2015). The present study replicates the findings in the context of LBAs.…”

Section: Discussionmentioning

confidence: 98%

“…Brand image reflects the set of brand associations in consumer memories (Aaker, 1996; Bian and Moutinho, 2011). Previous study finds that brand image positively influences consumer patronage intention (Lin and He, 2015). In the LBA context, a brand with high image associations in consumer memories involved in the LBA may imply that the content of the LBA is worthy to trust, which may influence consumer patronage intention.…”

Section: Literature Review Research Model and Hypothesesmentioning

confidence: 98%

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How the content of location-based advertisings influences consumers’ store patronage intention

Zhu

Sun

Chang

2017

JCM

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Purpose With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right time and right place. However, knowledge about the influence of LBAs on consumers’ store patronage is limited. The purpose of this paper is to understand how the content of LBAs influences consumers’ store patronage intention. In particular, the paper investigates the influence of perceived accuracy and transaction cost reduction from the content of LBAs on consumers’ store patronage intention through the emotional reactions of pleasure and arousal. Design/methodology/approach This study developed a theoretical model to examine how the content of LBAs influences the store patronage intention of consumers. Empirical data were collected from 351 undergraduate and graduate students. The partial least squares technique was used to test the research model. Findings Perceived accuracy and transaction cost reduction from the content of LBAs have a significant influence on the store patronage intention of consumers through pleasure and arousal. Brand image and purchase plan are control variables. Originality/value Knowledge about the influence of LBAs on consumer store patronage is limited. This study provides empirical evidence about how perceived accuracy and transaction cost reduction from the content of LBAs affect the emotional reactions of consumers and then determine their store patronage intention.

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Section: Discussionmentioning

confidence: 98%

Section: Literature Review Research Model and Hypothesesmentioning

confidence: 98%

How the content of location-based advertisings influences consumers’ store patronage intention

Zhu

Sun

Chang

2017

JCM

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“…The importance of choosing the right location and branding strategy is highlighted by Lin and He (2015) in China, a country where preferences for foreign products are strong. Areas scoring high in consumer xenocentrism may be more appealing locations for international retailers and less appealing to domestic retailing chains.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

Balabanis

Diamantopoulos

2016

Journal of International Marketing

130

187

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Foreign and domestic product purchase behavior largely depends on consumer predispositions.The dominant construct in international marketing literature explaining such behavior has been consumer ethnocentrism which is conceptually anchored in social identity theory. However, such a perspective overlooks evidence that certain consumers are consistently attracted by the 'foreignness' of a product. Drawing from system justification theory, the present investigation conceptualizes and provides an empirical test of the consumer xenocentrism (C-XEN) construct that is intended to explain consumer attraction towards foreign products. Based on survey data from five complementary studies, a new scale (the C-XENSCALE) to measure consumers' xenocentric tendencies is developed and validated and extensive evidence offered on its ability to 2 explain consumer preferences for foreign products. Implications of the findings for theory and managerial practice are discussed and future research directions identified.

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“…A good brand that leaves a strong impression in the consumer's mind can easily arouse strong interest in the product and even spark a buying frenzy (Shamma and Hassan, 2011). In the case of China, Lin and He (2015) report that brands have a strong impact on Chinese consumers' patronage intentions. They add that foreign brands have a more positive corporate brand image than their local counterparts.…”

Section: Ethnocentrism and Animositymentioning

confidence: 99%

Chinese perception and willingness to buy Taiwanese brands

Souiden

Ladhari

Liu

2018

APJML

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Purpose The purpose of this paper is to examine ethnocentrism and animosity in a special context of two societies that share cultural, historical, ethnic and geographical characteristics. In particular, it first investigates the relationships between Chinese ethnocentrism and animosity toward Taiwan, and then it examines the impact of these two factors on the Chinese perception of Taiwanese brand quality and their purchase intent. Design/methodology/approach Based on a sample of 605 respondents from China, data were analyzed by structural equation modeling. Findings The results show that although Chinese animosity toward Taiwan is moderate, it is significantly driven by ethnocentrism, which has a significant and negative effect on willingness to buy, but not on the perception of Taiwanese brand quality. The Chinese animosity toward Taiwan, however, has negative and significant effects on their perception of Taiwanese brand quality and their intention of purchasing Taiwanese brands. Research limitations/implications The immense size of the country has impeded the representativeness of the authors’ sample and the generalizability of the results. Also, the study covers only one type of product. Practical implications Forming partnerships with local Chinese businesses and developing strong ties with local communities could be considered as a solution to minimize or circumvent the effect of animosity and might help foreign companies appear more “local.” Originality/value In contrast to past studies that investigated ethnocentrism and animosity in the context of countries presenting several differences (e.g. China vs USA), this study investigates the effect of ethnocentrism and animosity in the context of two countries (China and Taiwan) that share cultural, historical, ethnic and geographic characteristics. Despite the strong ties between the two countries, the Chinese have a certain animosity, though moderate, toward Taiwan and consequently are less inclined to buy Taiwanese brands. This implies that Chinese animosity toward a country may be toned down or pronounced, depending on whether they have strong or weak ties with that country.

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The Images of Foreign Versus Domestic Retailer Brands in China: A Model of Corporate Brand Image and Store Image

Cited by 8 publications

References 92 publications

How the content of location-based advertisings influences consumers’ store patronage intention

How the content of location-based advertisings influences consumers’ store patronage intention

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

Chinese perception and willingness to buy Taiwanese brands

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