The Impact of Atmospheric Stimuli of Stores on Human Behavior

Kusumowidagdo, Astrid; Sachari, Agus; Widodo, Pribadi

doi:10.1016/j.sbspro.2012.02.123

Cited by 11 publications

(9 citation statements)

References 2 publications

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“…Approach is the desire to remain and continue to shop for relatively long periods while avoidance is associated with negative reactions including a desire to leave (Kumar and Kim, 2014;Mehrabian and Russell, 1974). In simpler terms, Kusumowidagdo et al (2012) summed up the assumptions of the S-O-R model where the environment is filled with stimuli (stimulus) that cause changes to consumers' organismic state (organism) that, in turn, affect their behaviour (response). Within the retail context, stimuli can be in the form of store atmospheric cues (i.e.…”

Section: Literature Review 21 Theoretical Underpinningsmentioning

confidence: 99%

“…This is because both retailers and marketers regard store atmospherics as a highly effective aspect of marketing that they could fully manipulate (Heung and Gu, 2012;Turley and Chebat, 2002). Most importantly, there is a wealth of evidence that most consumers consider store atmospherics as an important criterion when deciding where to shop (see for instance, Nicholls et al, 2000;Kusumowidagdo et al, 2012). This justifies retailers' emphasis on creating an appealing environment to evoke shoppers' emotions that, in turn, trigger "desirable" behaviours such as increasing time and money spent, positive word-of-mouth communication, and higher repurchase intentions.…”

Section: Introductionmentioning

confidence: 99%

“…as indicated in the extant literature. Hence, retailers must take cognisance of the possible effects on the cognitive, emotional and behavioural responses of customers in creating, integrating and applying the different store atmospherics (Heung and Gu, 2012;Turley and Chebat, 2002;Kumar and Kim, 2014;Nicholls et al, 2000;Kusumowidagdo et al, 2012;Gardner, 1985).…”

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confidence: 99%

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A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Ong

Khong

Yeoh

et al. 2018

IMDS

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Purpose The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect on in-store shopping behaviour. Design/methodology/approach The final sample consists of 382 respondents who were drawn from shoppers at selected apparel stores in six of the most popular shopping malls around Kuala Lumpur (Malaysia). A frequentist approach to SEM is common among researchers and offers generally an analysis of the relationships between multiple latent variables and constructs. Alternatively, the Bayesian SEM (BSEM) approach stems from the diffusion of the model’s posterior distributions using the Markov Chain Monte Carlo technique. More specifically, this technique is inherently more flexible and substantive in determining parameter estimates as compared to the more conventional, the frequentist approach to SEM. Findings The results show the mixed effects of atmospheric cues in retail setting on shoppers’ affective state. More specifically, the positive direct effect of atmospheric cues (music) on in-store behaviour was confirmed while other atmospheric cues (colour and store layout) were found to be fully mediated by affective state. The Bayesian approach was able to offer more distinctive results complementing the frequentist approach. Research limitations/implications Although the current sample size is adequate, it will be interesting to examine how a bigger sample size and different antecedents of in-store behaviour in retailing can affect the comparison between the frequentist approach in SEM and BSEM. Practical implications The authors found that a combination of well-designed store atmospherics and layout store can produce pleasurable effects on shoppers resulting in positive affective state. This study found that results from both frequentist and Bayesian approaches complement each other and it may be beneficial for future studies to utilise both approaches in SEM. Originality/value This paper met the aim to compare the approaches in SEM and the need to consider both approaches on in-store shopping environment. Overall, the authors contend that the Bayesian approach to SEM is a potentially viable alternative to frequentist SEM, especially when studies are conducted under dynamic conditions such as apparel retailing.

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Section: Literature Review 21 Theoretical Underpinningsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Ong

Khong

Yeoh

et al. 2018

IMDS

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“…Architecture, the elements in it, and the region are physical factors that influence the sense of place of shopping areas (Kusumowidagdo, Sachari, & Widodo, 2012). The physical factors forming the sense of place in the Sade shopping corridor are explained as follows.…”

Section: Physical Factor Of Sense Of Place In Sade Shopping Corridormentioning

confidence: 99%

The Sense Of Place: Sade Shopping Corridor

Swari¹,

Kaihatu²,

Wardhani³

et al. 2019

The European Proceedings of Multidisciplinary Sciences

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Sade Village has become the main attraction as a tourist destination in Lombok, Indonesia. This study aims to define further the visitors' perception towards the sense of place in the tourism site, especially in Sade shopping corridor. This research is qualitative in nature. Exploratory study was applied to obtain the objective by focusing on the Sade shopping corridor, in Lombok, Indonesia as the case study object. Methods of data collection are observation, in-depth interviews and documentation. In the tourist area of Sade shopping corridor, the results of the study showed that physical factors influence the sense of place, namely the area, the Sade Village architecture, the interior, the products offered, and the special focal points. While the social factors are in the form of narration and memory, the character of the local merchants of Sade Village, home activities, the interaction between residents, as well as the calming atmosphere typical of the countryside.

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“…Faktor fisik berpengaruh besar pada beberapa penelitian (Kyle, Manning and Bacon 2004;. Penelitian mengenai faktor fisik sense of place pada kawasan pusat perbelanjaan (Kusumowidagdo, Sachari, Widodo, 2012) menemukan elemen arsitektur (Landscape, parking, material, sign board, form and scale) dan interior (form and finishing planes, thematic zones, tenant spaces, ligthing, zoning / grouping, air conditioning, seating area, scale of public area) sebagai pembentuk faktor fisik. Sedangkan faktor sosial dapat berupa program-program menarik dan acara yang diadakan untuk menarik sebanyak mungkin pengunjung.…”

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Sense Of Place Pasar Barang Antik Triwindu: Eksplorasi Faktor Fisik Dan Sosial Pada Kompleks Arsitektur Komersial Di Surakarta

Wardhani¹,

Kusumowidagdo

Kaihatu

et al. 2019

MJSB

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Penelitian ini bertujuan untuk mengeksplorasi keunikan tempat atau sense of place dari Pasar Barang Antik Triwindo Surakarta, khususnya pada faktor fisik dan sosialnya. Penelitian kualitatif ini dilaksanakan dengan pengambilan data melalui focus group discussion pengunjung, studi literatur dan dokumen, observasi dan dokumentasi visual. Informan dalam focus group discussion berjumlah 11 orang yaitu pengelola, pengunjung dan juga pedagang. Hasil penelitian menunjukkan bahwa faktor faktor-faktor fisik pembentuk sense of place Pasar Triwindu adalah arsitektur dan kawasan (fasad bangunan menggambarkan arsitektur rumah Jawa, kawasan Ngarsopuro yang unik, ornamen ukiran khas Jawa pada fasad, patung Roro Blonyo pada gerbang pasar dan patung topeng pada halaman), interior (pengelompokan area berdasarkan jenis barang dagangan, display barang dagangan pada elemen ruang dinding, pembatas lapak, tangga dan plafon, batas lapak pada lantai, signage, lebar koridor), dan varian produk dagangan. Sedangkan faktor sosial adalah history dan memory, narasi pohon sawo kecik, karakter pedagang dan pengunjung, aktivitas even kuliner dan promosi. Kata kunci : koridor komersial, sense of place, pasar triwindu, barang antik Sense of place of Triwindu Antique Market: Exploration of Physical and Social Factors at Commercial Complex This research aims to explore the uniqueness of a place's sense of place of Triwindu Antique Market in Surakarta, by focusing on its physical and social factors. This qualitative research is carried out by obtaining the data through focus group discussion for visitors, literature and document studies, and observation and visual documentation as well. The informants in the focus group discussion consist of eleven people who are managers, visitors and sellers. The research results reveal the physical factors that shape the sense of place of The Triwindu market are architecture and area (the building facade describes the architecture of Javanese house, the unique Ngarsopuro area, Javanese carved ornaments on the facade, the Loro Blonyo statuettes at the market gate, and the Mask statue on the frontyard), interiors (dividing the area based on types of selling products which are displayed on walls, stall barriers, stairways and ceilings, floor borders, signage, the corridor width), selling product variants. Meanwhile, the social factors are history and memory, the narration of sapodilla tree, character of sellers and buyers, and culinary event and promotion activities.

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The Impact of Atmospheric Stimuli of Stores on Human Behavior

Cited by 11 publications

References 2 publications

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

The Sense Of Place: Sade Shopping Corridor

Sense Of Place Pasar Barang Antik Triwindu: Eksplorasi Faktor Fisik Dan Sosial Pada Kompleks Arsitektur Komersial Di Surakarta

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