The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants

Jin, Naeyhun; Line, Nathaniel D.; Merkebu, Jerusalem

doi:10.1080/19368623.2015.1063469

Cited by 133 publications

(92 citation statements)

References 104 publications

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“…Sharifpour et al [68] found that tourists with low perceived risk are more likely to recommend destinations to friends and relatives than tourists with high perceived risk are. Jin et al [98] indicated that perceived risk has negative impacts on consumer trust, satisfaction and loyalty in the context of upscale restaurants. When tourists have a high perceived risk during travel, their perceived value and satisfaction will decrease, which will affect their willingness to revisit a destination [65].…”

Section: The Moderating Role Of Perceived Riskmentioning

confidence: 99%

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

2020

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Due to the fact that Chinese tourists are becoming the main players in the international tourism market, with large growth potential, this research empirically identifies the psychological factors that affect Chinese outbound tourists’ memorable tourism experiences (MTEs), and investigates the relationships among MTEs, the “fun” emotion, and their recommendation and revisit intentions based on the stimulus–organism–response (S-O-R) model. In addition, the moderating role of perceived risk between the causal relationships among the “fun” emotion and recommendation and revisit intentions is identified. A total of 560 survey participants who had experienced overseas tourism in the last two years were selected as the target population, and the data from 413 valid surveys were empirically analyzed via structural equation modeling (SEM). Chinese outbound tourists’ MTEs, such as hedonism, novelty, meaningfulness, and social interaction, are found to positively influence their experience of the “fun” emotion, such as emotional spark and flow. Additionally, it is found that when Chinese outbound tourists have achieved a high level of the “fun” emotion, their intentions to recommend and revisit their destination will be stronger. In addition, perceived risk is found to have a negative moderating role in the causal relationships among emotional spark and recommendation and revisit intentions, and also has negative moderating effects on the causal relationship between flow and recommendation intentions. This study provides important practical insights for how international tourist destination marketers and managers provide Chinese tourists with MTEs, and how to elicit the “fun” emotion and loyalty behaviors from Chinese tourists via the investigation of the mechanism of MTEs, fun, and recommendation and revisit intentions. It is also found that it is beneficial for international tourist destination managers to lower the level of tourists’ perceived risk to improve tourists’ recommendation and revisit intentions. These findings can aid in the development of more effective strategies to increase the market share and the international competitiveness of destinations.

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Section: The Moderating Role Of Perceived Riskmentioning

confidence: 99%

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

2020

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“…For instance, Hwang and Han [3] found that when cruise passengers have high levels of brand prestige, they are more likely to have brand loyalty. In addition, Jin, Line, and Merkebu [24] also identified that brand prestige is a crucial predictor of brand loyalty.…”

Section: Brand Prestigementioning

confidence: 97%

“…They are also called prestige brand seekers. More importantly, brand prestige plays a crucial role in forming brand loyalty [3,24]. For instance, Hwang and Han [3] found that when cruise passengers have high levels of brand prestige, they are more likely to have brand loyalty.…”

Section: Brand Prestigementioning

confidence: 99%

How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

Hwang

Kim

Lee

et al. 2020

IJERPH

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Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

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“…Citra merek memainkan peran anteseden yang penting dalam hal persepsi konsumen terhadap kualitas produk, menunjukkan nilai produk dan dengan demikian mempengaruhi niat pembelian konsumen. Selain itu, citra merek yang mapan secara positif memengaruhi preferensi, kepercayaan, dan loyalitas pelanggan (Jin, Lee, & Huffman, 2012;Jin, Line, & Merkebu, 2016). Bowden-Everson, Dagger, & Elliott (2013) menyatakan bahwa merek yang kuat menginspirasi kepercayaan pada pelanggan dan mengarah pada persepsi positif terhadap suatu produk.…”

Section: Hipotesisunclassified

Atribut Pemilihan Kualitas Restoran: Citra Merek Dan Harga

2019

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This research examines the impact of brand image and price on the preferences attributes of restaurants (service quality, food quality and atmosphere). Structural Equation Model (SEM) applied using 169 respondents as tourist and AMOS application tests the hypothesis. Results show that restaurant attribute preferences positively influenced by the brand image and price. Brand image does not affect significantly all restaurant quality attributes (service quality). Service quality does have a positive relationship to the brand image built by a restaurant, but not necessarily the level of service as desired by consumers, where consumers have different characters and perceptions in terms of being served. These studies also reveal that customer service or restaurant waiters attract new customers and maintain existing customers by improving their restaurant's food quality, service quality, and atmosphere.

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The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants

Cited by 133 publications

References 104 publications

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism: Moderating Role of Tour Guide Services

Atribut Pemilihan Kualitas Restoran: Citra Merek Dan Harga

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