The impact of co-branding on post-purchase behaviors in family restaurants

The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey

“…Repetitive purchasing behavior and positive attitude towards a brand or company are considered as important indicators for the loyalty of consumers (Dick & Basu, 1994;Lee, Kim, & Kim, 2006). Sheth (1974) criticized the definition of loyalty as repetitive purchasing behavior by stating that different loyalty situations may be relevant for different customer profiles and different product groups, as far as the individual's ability to develop loyalty towards goods or services he/she has never bought.…”

The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals

“…It is the outcome of a subjective evaluation about whether the selected alternative meets or exceeds expectation. Loyalty is defined as repeating purchase behaviour and is characterised in terms of repurchase intentions, word-ofmouth-communication, and recommendations (Lee, Kim and Kim, 2006). Oliver and Burke (1999) showed that creating loyalty depends on achieving customer satisfaction, which is affected by expectations.…”

It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products

“…Lee et al (2006) investigated the impact of restaurant-card co-branding (restaurants ally with credit cards) on post-purchase loyalty behaviors towards family restaurants in Korea. Cardholder customers were found to have better attitudinal and behavioral loyalty than noncardholder customers; however, this reveals the impact on only one dimension of CBBE, namely consumer loyalty.…”