The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19

Hu, Tao; Sun, Xin; Liu, Xia; Tian, Jianxiang; Zhang, Di

doi:10.3389/fpsyg.2022.818845

Cited by 40 publications

(29 citation statements)

References 72 publications

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“…Figure 1 to Figure 6 show the changes we made for each iteration. Nevertheless, as suggested by recent works of [23]- [25] that there are changes in user and consumer behaviors in the post COVID-19 era. We recommend that these changes must be carefully reviewed and compared to our study in order to ensure alignment in user behaviors for the food delivery applications.…”

Section: User Study Results Of the Third Iterationmentioning

confidence: 97%

A study of redesigning food delivery application in Thailand

et al. 2022

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User interface (UI) and user experience (UX) design is fundamental to the stickiness of any application. Food delivery is no exception. With the food delivery business sector on the rise during the coronavirus disease 2019 (COVID-19) pandemic, it is necessary for any newcomers in the market to at least match the must-have feature lists of the major players. However, Robinhood, despite having a niche in societal responsibility, is still a food delivery app that is found to lack some of the features that, in the past few months, due to the fierce competition within the food delivery space, moved down from a delighter to a must-have. In this paper, we show, through iterations of qualitative interviews, the proposed solutions consisting of features and future roadmap along with the general context of why each implementation was selected in each sprint. Through all these experiments, we learned not to go against the natural reading pattern of reading from left to right, the z pattern in the visual hierarchy, the users' familiarity with buttons placement due to loaded external factors, and how introducing too many new features may negatively impact the usability test score.

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Section: User Study Results Of the Third Iterationmentioning

confidence: 97%

A study of redesigning food delivery application in Thailand

et al. 2022

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“…280-282;Kamel, 2021, pp. 37-41;Tao et al, 2022). Generally, their activity was based on increasing the scale and diversity of the use of digital marketing tools.…”

Section: Impact Of the Covid-19 Pandemicmentioning

confidence: 99%

The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing

Rymarczyk

2022

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Theoretical background:The transformation of marketing that has been taking place for the last 150 years involves the gradual change of its concept, strategy and operational activity models to meet the manifested challenges and the future development trends. The main factors that determine the evolutionary change in corporate marketing include the development of production technique and technology, organization and management processes, and the monetization of goods and services. Another factor includes changes in the environment of enterprises, primarily related to the processes of globalization and to the behaviour, tastes and preferences of consumers. Paradoxically, having affected almost the entire globalized world, the COVID-19 pandemic has become the catalyst for the processes of marketing transformation. The impact of these factors on marketing was the basis for distinguishing four stages in its development, i.e. Marketing 1.0, 2.0, 3.0, and 4.0. This classification is parallel to the one related to industrial revolutions described as Industrial Revolution 1.0, 2.0, 3.0, and 4.0. Purpose of the article:The identification of the main factors of the corporate marketing transformation and the assessment of their impact and effects on the changing ideas, tools and forms increasingly based on digitization and artificial intelligence. Pobrane z czasopisma Annales H -Oeconomia http://oeconomia.annales.umcs.pl Data: 21/11/2022 04:34:01 U M C S 98 JAN RYMARCZYKResearch methods: The author was motivated to undertake the research in question by the lack of systematic and comprehensive studies capturing the impact on marketing of the effects of industrial revolutions and the deriving changes in the corporate environment and the preferences and tastes of consumers, as well as the COVID-19 pandemic. The author used the previous research findings included in various studies (periodical, thematic and online) and conducted their critical analysis and synthesis, and supplemented those with his own reflections. The result of the above was the formulation of a thesis about a close relationship between the development of the techniques and technology of manufacturing, changes in the macro environment of entities as well as the needs and tastes of consumers, and the COVID-19 pandemic and the evolution of marketing. Main conclusions: Over the last 150 years there have been revolutionary changes in the corporate marketing. The main drivers of change included four industrial revolutions, the transformation of the corporate environment as well as of consumer needs and preferences, and the COVID-19 pandemic. They resulted in the gradual development of marketing from the stage defined as Marketing 1.0 through 2.0, 3.0 to 4.0. This last stage is taking place today and is characterized by a plethora of innovative forms. It has been subject to further transformations together with the progress in the implementation of inventions related to the Industrial Revolution 4.0.

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“…Increasing awareness, growing market demand, the high interest of farmers to grow organic food and increasing institutional support have resulted in tremendous progress in certified land ( 3 , 4 ). The high purchasing pattern is determined by an increased level of consumer awareness of safe food and health concerns ( 5 , 6 ). The demand for nutritious organic food is based on its quality ( 7 , 8 ).…”

Section: Introductionmentioning

confidence: 99%

Knowledgeability about organic food consumption and the factors behind it

et al. 2023

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IntroductionThe popularity of organic food is in increasing trend due to the increased existence of synthetic food worldwide. Hence it is very important to know the knowledge level of city dwellers regarding various aspects of organic food and factors associated with their awareness level.ObjectivesThe primary objective of this research study is to develop a standardized knowledge test to assess the knowledge level of respondents regarding organic food and find out the factors behind elevated knowledge levels.MethodsA standardized knowledge test was developed comprising 26 knowledge items and pilot tested on 42 individuals. Difficulty index, discrimination index and point biserial correlation coefficient were calculated; only 21 knowledge statements were selected out of 26. The reliability coefficient and validity were checked and found satisfactory. The final knowledge test containing 21 knowledge statements was administered to 1050 respondents from various locations of the National Capital Region (NCR)-Delhi, India. After getting the knowledge score from each individual, it was classified as very low, low, medium, high and very high knowledge level. For determining factors contributing towards enhanced knowledge level, the correlation coefficient was calculated between independent socio-economic variables of each individual and their corresponding knowledge score. Regression analysis was also performed and developed a model to depict a relationship between the dependent variable i.e. knowledge level and independent variables.ResultsStandardized knowledge test depicted that a major portion of respondents (62.0%) possessed very low, low and medium levels of knowledge, whereas 23.5 and 14.5% of respondents had high and very high levels of knowledge regarding organic food. Independent variables like gender, education, family size, family income, internet, mass media exposure and social participation had a positive relationship with the knowledge level of respondents. The results of regression analysis show that education (X2), total annual income (X3), gender (X6), participation in various organizations like the club, societies, etc. (X8), health consciousness of individual (X11), perception of organic food (X13); could explain the major share of ~62.1% of the variation in dependent variable i.e. knowledge level.ConclusionThe developed standardized knowledge test for the present study was found valid and appropriate research tool for evaluating the knowledge level of urban citizens regarding organic food. The majority of respondents had a positive attitude towards organic food but possessed low to medium knowledge levels regarding organic food. Occasional awareness campaigns and capacity-building programs regarding various aspects of organic food in educational institutes, residential societies and through mass media can be beneficial to society.

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The Impact of Consumer Purchase Behavior Changes on the Business Model Design of Consumer Services Companies Over the Course of COVID-19

Cited by 40 publications

References 72 publications

A study of redesigning food delivery application in Thailand

A study of redesigning food delivery application in Thailand

The Impact of Industrial Revolution 4.0 and the COVID-19 Pandemic on the Corporate Marketing

Knowledgeability about organic food consumption and the factors behind it

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