The Impact of Corporate Social Responsibility on Behavioral Intention: Customers’ Responses to Two Types of Fit

Ahn, Jiseon; Lu, Shiwen

doi:10.1080/15256480.2020.1862016

Cited by 4 publications

(1 citation statement)

References 94 publications

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“…The hotel industry often faces issues such as long working hours, high staff turnover rate, and serious food waste. Therefore, international hotel brands, including Hilton, Starwood, and Boutique, have incorporated CSR into their business philosophies and regularly issue CSR-related reports to the public to demonstrate their commitment to social issues ( Ahn and Shiwen, 2022 ). In addition, hotels also link their corporate image with their response to social needs and strive to create a trustworthy corporate image for their customers in order to obtain a competitive advantage in the market ( Lo, 2020 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Formation mechanism of the quarantine hotel booking intention of potential consumers

Wang

et al. 2022

Front. Psychol.

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In this paper, we investigated the quarantine hotel (QH) booking intention (BI) of potential consumers from a corporate social responsibility (CSR) perspective. Mixed methods were adopted to explore the formation mechanisms of QH BI of potential consumers when the COVID-19 pandemic recedes. In Study 1, we constructed a theoretical model of QH BI of potential consumers based on grounded theory and put forward research propositions. In Study 2, we tested the robustness of the model and identified the mediating effect through two situational experiments. The research results showed that: (1) Potential customers are more willing to book QHs than normal hotels (NHs). (2) Multiple mediating mechanisms are involved in the effect of the operation as a quarantine facility on BI of potential consumers, including “QH-corporate social responsibility (CSR)-customer trust (CT)-BI” and “QH-CSR-customer gratitude (CG)-BI.” This research not only has theoretical significance for deepening and expanding social exchange theory and hotel CSR theories but also provides guidance for the participation of the hotel industry in the prevention and control of the COVID-19 pandemic and hotel marketing after the pandemic ends.

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Section: Literature Reviewmentioning

confidence: 99%