The Impact of Countries’ Credit Rating Scores on the  Export Performance of Companies

İri̇, Ruhan; Gürbüz, Esen

doi:10.26650/ibr.2022.51.912569

ibr

2022

DOI: 10.26650/ibr.2022.51.912569

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The Impact of Countries’ Credit Rating Scores on the Export Performance of Companies

Ruhan İri̇¹,

Esen Gürbüz²

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2023

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Business strategies of snack food product export performance: A structural equation model analysis

Boonnarakorn

Deebhijarn

Sangmanee

2023

JGR

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Over the past several years the COVID-19 pandemic has devasted Thailand’s economy while simultaneously destroying the ability of numerous snack food enterprises to sell their home-grown products domestically and to export to the broader international community. Therefore, the purpose of the research was to investigate which factors affected the export performance (XPE) of Thai One Tambon One Product (OTOP) entrepreneur snack food products. From a list of OTOP export producers, the authors used systematic random sampling across six Thai regions to select the study’s 311 export entrepreneurs. The structural equation model (SEM) analysis used LISREL 9.1 to determine the validity of the causal model and the variable interrelationships and how they affected OTOP snack food XPE. The SEM results revealed that innovative products (IPT), innovative processes (IPS), packaging design (PAD), the marketing mix strategy (MMS), and product quality (PDQ) all positively influenced XPE. Also, the total effect values for MMS, PAD, PDQ, IPT, and IPS, were 0.27, 0.22, 0.21, 0.15, and 0.05, respectively. Nine of the eleven hypotheses examined were supported, with PAD being shown to strongly influence MMS. This paper makes a significant contribution to the global discussion concerning rural poverty reduction, rural employment, and entrepreneurial handicraft export performance.

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Business strategies of snack food product export performance: A structural equation model analysis

Boonnarakorn

Deebhijarn

Sangmanee

2023

JGR

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show abstract

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The Impact of Countries’ Credit Rating Scores on the Export Performance of Companies

Cited by 1 publication

References 0 publications

Business strategies of snack food product export performance: A structural equation model analysis

Business strategies of snack food product export performance: A structural equation model analysis

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