The Impact of Country of Origin on Relationship Quality: Empirical Evidence from Automotive Industry

Hilman, Haim; Hanaysha, Jalal Rajeh

doi:10.5901/mjss.2015.v6n2p165

Cited by 6 publications

(7 citation statements)

References 65 publications

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“…Azadi et al (2015) and Kumar et al (2013) confirmed that brand loyalty is the core influencing factor in the forming brand equity of the product. Some of the previous studies (Bahrinizadeh et al, 2014;Hilman and Hanaysha, 2015;Panda and Misra, 2014;Sanyal and Datta, 2011) also suggested that the effect of the country-of-origin image on brand loyalty is significant. Based on the literature, the following hypotheses are formulated: H a1 Country-of-origin image has a significant positive effect on brand loyalty.…”

Section: Brand Loyalty (Bl)mentioning

confidence: 92%

“…Some studies interpret the country image as consumers' perceptions regarding the quality of the product made in that country (Parameswaran and Yaprak, 1987;Shahin et al, 2012). While other studies consider country-of-origin as the beliefs about a country's industrialisation and national quality standard (Hilman and Hanaysha, 2015;Srikatanyoo and Gnoth, 2002). The country-of-origin image is related to the attributes, such as reputation of brand name, product design, appearance, variety, durability, technical advancement, trustworthiness, workmanship and status symbol (Hamzaoui and Merunka, 2006).…”

Section: Country-of-origin Image (Co)mentioning

confidence: 99%

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Analysis of mediation effect of country-of-origin image on brand equity

Jain¹,

Bariar²

2019

IJBDA

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Marketers are required to study consumer psyche for the development of sustainable competitive advantage over other brands. One of the most significant challenges for marketing professionals is the ability to create, maintain and enhance brand equity, as it is the most critical indicator of the product performance. The purpose of this research is to investigate a theoretical framework in which brand's country-of-origin image is suggested to influence the level of brand equity of hair care products. It also studies the mediation effects of various dimensions of brand equity, which are brand loyalty, brand awareness, brand association and perceived quality. The study shows that in the absence of mediators the country-of-origin image has a positive and significant effect on brand equity. However, in the presence of mediators the relationship becomes insignificant, which confirms the mediation effect. The present study will be useful to create the right message for the target customers.

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Section: Brand Loyalty (Bl)mentioning

confidence: 92%

Section: Country-of-origin Image (Co)mentioning

confidence: 99%

Analysis of mediation effect of country-of-origin image on brand equity

Jain¹,

Bariar²

2019

IJBDA

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“…3) Product Product quality is considered as an important part of enhancing the organization's competitive advantage [7]. Consequently, product quality is a matter of concern for the company.…”

Section: Corporate Imagementioning

confidence: 99%

Corporate Image Management of Retail Business (Downstream)

Dokmaipum¹,

Khantanapha²,

Piriyakul³

2019

OJBM

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This research aimed to investigate the frameworks that help create the remarkable image of the retail stores in terms of environment, shop management and product as well as the ability of the staff to operate the convenience stores. The samples were ten convenience stores. The composition and characteristics of each retail store were observed in terms of their external and internal environments, the atmosphere, products, and staff in order to perform a qualitative analysis of their symbolic and functional images and a quantitative analysis by scoring on each component. Data were then analyzed by descriptive statistics. Using the K-Mean method, these stores were divided into two groups, i.e. good stores and improvement-needed stores. The exploratory factor analysis found that the corporate image management of retail business (Downstream) can be classified into two factors: storefront management and product and customer management.

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“…Cada una de las partes que componen la organización es importante y afecta el proceso de aprendizaje. Ocurre de esta manera porque el talento y las competencias de cada una de las personas que integran la organización están involucradas en cada decisión y en cada proceso (Garzón Castrillón & Fisher, 2008 (Lestari, Thoyib, Zain, & Santoso, 2013).…”

Section: Introductionunclassified

“…Así, las tecnologías de información representan una herramienta imprescindible para fomentar los mecanismos de coordinación, colaboración y flujo de información, en un modelo de negocio con actores que pueden estar localizados en distintas partes del mundo y que pueden ejecutar procesos de manera sincronizada (Ochoa, 2012). La capacidad que tiene una empresa para desarrollar y diseñar nuevos productos y procesos, y también la capacidad que tiene una empresa para mejorar el conocimiento es la capacidad tecnológica de la empresa, que constituye un importante recurso para que una organización pueda lograr la innovación (Lestari et al, 2013).…”

Section: Introductionunclassified

El comportamiento organizacional y su relación en los procesos de innovación tecnológica

Dávalos

2018

Academo (Asunción)

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RESUMENEl comportamiento y la cultura de las organizaciones influyen en su capacidad de implementar procesos de innovación, en este artículo se analiza en base a la literatura relevante, cuáles son los factores que inciden en los procesos de innovación en las empresas y específicamente en lo relacionado a la innovación tecnológica. Las organizaciones deben fortalecer los ambientes de aprendizaje, y es necesario comprender que en el aprendizaje organizacional todas y cada una de las partes son importantes y afectan el proceso de aprendizaje, ya que involucran el talento y las competencias de cada una de las personas que integran la organización. Conocer y comprender cuáles son los factores que afectan la capacidad de innovar que tiene una organización, es fundamental para que el líder tenga éxito. La gestión del conocimiento permite a los líderes de las organizaciones conocer cuáles son los valores intelectuales que tienen bajo su mando, y prepararse mejor para el futuro. La innovación en una empresa se basa principalmente en su capacidad tecnológica, lo cual le permite lograr una mayor eficiencia. Una empresa que tenga capacidad tecnológica, estará en mejores condiciones de incrementar sus niveles de eficiencia, para obtener un mejor rendimiento y resultados positivos. PALABRAS CLAVE: Comportamiento organizacional; innovación; gestión del conocimiento; innovación tecnológica; aprendizaje organizacional. ABSTRACTThe behavior and culture of organizations influence their ability to implement innovation processes. This article is analyzes, based on the relevant literature, which are the factors that may affect the innovation processes in companies and specifically in relation to technological innovation. Organizations must strengthen learning environments, and it is necessary to understand that in organizational learning each and every one of the parties are important and have an impact on the learning process, as they involve the talent and skills of each of the people that make up the organization. Knowing and understanding which are the factors that affect the ability to innovate that an organization has is essential for the leader to succeed. Knowledge management allows leaders of organizations to know what intellectual values are under their control, and prepare better for the future. Innovation in a company is mainly based on its technological capacity, which makes it more efficient. A company that has technological capacity will be in a better position to increase its levels of efficiency, in order to obtain a better performance and positive results.

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The Impact of Country of Origin on Relationship Quality: Empirical Evidence from Automotive Industry

Abstract: Abstract

Cited by 6 publications

References 65 publications

Analysis of mediation effect of country-of-origin image on brand equity

Analysis of mediation effect of country-of-origin image on brand equity

Corporate Image Management of Retail Business (Downstream)

El comportamiento organizacional y su relación en los procesos de innovación tecnológica

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