The impact of country of origin in the retail service context

Service branding: consumer verdicts on service brands

“…However, this is a common limitation for both product and services research, as is evidenced by the comments of Pecotich et al (1996), ''just as product studies are unable to address all possible product classes, this study could not cover all possible service classes'' (p. 223). Therefore, it is suggested that the key constructs of this study should be explored and compared across service brands of different types such as those displaying search attributes, experience attributes and credence attributes or those of a business-to-business or non-profit nature.…”

Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines

“…CoO has complicated interactions with other product attributes such as brand names, manufacturing places of origin for a product (Papadopoulos, 1992), and consumer segments determined by socioeconomic and education status (Han, 1988). In general, older and/or higher-educated people tend to favor foreign products (Schooler, 1971); and consumer quality perceptions are positively related to a country's level of economic development (Pecotich, Pressley, & Roth, 1996). The effect of consumer bias against products from less developed countries can be offset only by price reductions (Bruning, 1997;Schooler & Wildt, 1968) and the bias is difficult to change (Kotler & Gertner, 2002) unless it is alleviated by some unusual events such as the 2008 Summer Olympics in China or the World Cup 2010 in South Africa.…”

Determination of Airline Preferences of Turkish Citizens Residing Abroad in the Context of Ethnocentrism

“…In the literature, it is stated that there is a positive relation between ethnocentric tendencies of consumers and domestic products preferences, but there is a negative relation between ethnocentric tendencies of consumers and foreign products preferences (Han, 1988;Herche, 1992;Olsen, Granzin and Biswas, 1993;Klein, Ettenson and Morris, 1998;Supphellen and Rittenburg, 2001;Balıkçıoğlu, 2008;Armağan and Gürsoy, 2011;Mutlu et al, 2011;Kerse and Gelibolu, 2015;Ghani and Mat, 2017;Linh, 2017). When examining the studies conducted about tourism and travel sectors, there are limited number of studies in the national and international literatures (Pecotich, Pressley and Roth, 1996;Khare, 1998;Ruyter, Birgelen and Wetzels, 1998;Chang and Cheng, 2011;Tayfun and Gürlek, 2014;Halis and Halis, 2016).…”

“…In the study conducted on 320 Australian students' preferences about banks and airlines by Pecotich et al (1996), it was ascertained that ethnocentric behaviours of the students had impact on quality perception and purchase intention. In the study conducted on indian consumers and in 5 different service areas, Khare (1998) ascertained that consumer ethnocentrism affected intention to use the foreign services negatively in the fast food businesses, but it didn't affect the intention for airline, banking and insurance services.…”