2020
DOI: 10.47609/jras2020v9i2p7
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The Impact of Covid-19 Crisis on The Hedonic Purchase Behavior: Case of Care Products

Abstract: The Covid-19 crisis affected the economy as a whole. The rational behavior is becoming more impactful than the spontaneous one. Consumers concentrate their purchases on hygienic needs. The purpose of our study is to understand the consequences of such a global pandemic on the hedonic purchase behavior, particularly the care products category. The problematic is: How crisis impacts consumer’s behavior towards care products? A cluster analysis was conducted among 255 consumers based on their usage of product c… Show more

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Cited by 7 publications
(10 citation statements)
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“…1 Juni 2022ISSN: 1410 2621-069X(e) Open access article licensed under CC-BY jurnal.wicida.ac.id/index.php/sebatik alami khusus untuk meningkatkan kualitas kulit mereka meskipun butuh waktu dalam persiapan dan penerapan. Untuk memenuhi ketertarikan wanita terhadap produk alami, maka perusahaan mengembangkan produk makeup alami yang memungkinkan wanita untuk mempertahankan rutinitas kecantikan mereka serta untuk mereformasi kulit mereka (Soudi and Bouallala, 2020).…”
Section: Pendahuluanunclassified
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“…1 Juni 2022ISSN: 1410 2621-069X(e) Open access article licensed under CC-BY jurnal.wicida.ac.id/index.php/sebatik alami khusus untuk meningkatkan kualitas kulit mereka meskipun butuh waktu dalam persiapan dan penerapan. Untuk memenuhi ketertarikan wanita terhadap produk alami, maka perusahaan mengembangkan produk makeup alami yang memungkinkan wanita untuk mempertahankan rutinitas kecantikan mereka serta untuk mereformasi kulit mereka (Soudi and Bouallala, 2020).…”
Section: Pendahuluanunclassified
“…Lebih jauh, ketika krisis terjadi, konsumen tidak ingin mengeluarkan uang untuk produk berkualitas tinggi atau bernilai tinggi bahkan ketika mereka mampu membeli barang tersebut (Kim and Chao, 2019). P. Hébel, T. Mathé (2015) dalam Soudi and Bouallala, (2020) mendefinisikan profil konsumen dalam periode pasca-krisis, khususnya pasca-krisis 2015. Untuk lebih memahami perilaku pembelian konsumen selama keadaan luar biasa ini, sebuah penelitian dilakukan untuk mengklasifikasikan tipologi konsumen selama krisis sebesar 71 % orang menyatakan mereka memilih untuk hemat, mencari barang murah dan harga murah, mementingkan tabungan, dan cenderung membeli selama ada promosi penjualan.…”
Section: Perilaku Dan Krisis Pembelian Konsumenunclassified
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“…This increase in impulse purchasing has happened in both traditional and online shopping environments, as customers try to stock up on essentials that they fear may become scarce or unavailable. In addition to an increase in impulse shopping during the pandemic, the literature also indicates a greater emphasis on utilitarian products (products bought to achieve tangible outcomes, such as household staples like toilet paper) than hedonic products (products that regulate consumer emotions such as beauty care or entertainment) (Yang, Peng, & Wang, 2020;Garbe, Rau & Toppe, 2020;Soudi & Bouallala, 2020). Such changing shopping patterns may be prevalent throughout the world as recent research indicates that there appears to be no significant difference between The purpose of this study is to identify the extent to which SNC influences consumers' desire to know more about a pandemic, in this case Covid-19, or alternatively, if being more involved with the pandemic leads to consumers being more socially norm compliant.…”
Section: Introductionmentioning
confidence: 99%