The Covid-19 crisis affected the economy as a whole. The rational behavior is becoming more impactful than the spontaneous one. Consumers concentrate their purchases on hygienic needs. The purpose of our study is to understand the consequences of such a global pandemic on the hedonic purchase behavior, particularly the care products category. The problematic is: How crisis impacts consumer’s behavior towards care products? A cluster analysis was conducted among 255 consumers based on their usage of product care. The study has been conducted during the lockdown and revealed results that will be covered in the following paper. Keywords: Consumer behavior, Covid-19, hedonic purchase, care products

Corporate social responsibility is no more a luxury but a must that will ensure the inclusion of the population and the sustainability of resources. It is a voluntaries integration by companies of social and environmental concerns into their strategy and their stakeholder's relations. This paper, through the literature review, allows, as a first step, to find similarities in each decade of CSR definitions and to highlight how theorists evolve in defining the concept. The objective of the research is to identify the gap in developing countries, by ranking companies according to their CSR perception, and how they link this discipline to doing business. The purpose is to highlight the decennial gap, mainly when CSR is defined more as philanthropies acts, without any coercive system that strives for companies to comply with CSR values. The problems can be summarised in the following question: Is CSR having the same perception in developing countries? If there is a hole, how many years represent this gap according to different segments of companies? The paper presents the result of empirical analysis relied into qualitative study that targeted the companies from different sizes. The random sample is complicated to apply since the proportion of SMBs is very high, and therefore the results can be biased and cannot be generalised. Thus, the choice is about convenience sample of a total of 80 companies surveyed regarding awareness of CSR as a concept, Kind of applied purposes, CSR motivations, CSR brakes and CSR perspectives. The use of IT knowledge management allows us to find similarities between these perceptions and different categories of companies. As the first conclusion, a reverted triangle confirms that the small and tiny companies, still have the 70's perception of CSR, as a voluntaries commitment, and they represent the most significant proportion of firms. At the opposite, large companies and Moroccan subcontractor companies, that represent deficient proportion (5%) perceive CSR as an imperative of survival and are in the same trend as the global vision of CSR. So, as an answer of the problematic, the perception is not the same for the small companies but tend to be the same as the international perception once they are larger or they are doing business with the international market. The results of this research can be useful for abroad companies that need to know about the Moroccan vision of CSR, or for sensibilization of local companies regarding the gap that needs to fill in Keywords CSR, developing countries, evolution, IT knowledge management.

In today's digital world, the relationship between brands and consumers have changed. Social Medias offer consumers and brands multiple opportunities of interactions. Consumers, who become more active in the communication process, do not hesitate to express themselves about brands and companies. This situation pushes companies to reinvent their relationship with the clients and adapt their offers to fulfill their needs. Furthermore, Dawkins (2004) suggested that an effective CSR communication plan is the one that depends on a clear strategy that assesses the risks taken by the brand, and delivers precise messages to the various stakeholders. However, the impact of CSR communication should not be overestimated. Hence the choice of our following problematic: "What is the impact of CSR communication on the reputation of the company?"This paper addresses a review of two pillars; CSR communication and corporate reputation with focus on e-reputation. The interception between these two paradigms will clarify the combining concept of CSR and Reputation.Findings of this review reveal that the CSR affects reputation, the more committed is the company on sustainable development, the more it wins a good reputation, and finally, the impact of a lack of commitment on the company's reputation is bigger than the communication on CSR initiatives.

L’objectif de cette étude est d’explorer le niveau d’investissement des entreprises marocaines dans les pratiques des ressources humaines en faveur de l’inclusion des femmes au travail sous le prisme des dispositifs de la gestion de la diversité, à savoir : l’égalité des droits, l’égalité des chances et l’égalité de traitement. Dans ce sens, nous avons étudié les données secondaires de vingt-six organisations marocaines en matière des politiques ressources humaines (RH) et particulièrement celles relatives à l’inclusion des femmes. La principale conclusion de notre recherche est que la majorité des organisations étudiées appréhendent l’inclusion des femmes par le biais de dispositifs d’égalité des droits tels que les règles et les codes de conduite, tandis que seules quelques politiques se hissent au niveau des dispositifs d’égalité des chances qui s’inscrivent dans une logique compensatoire visant à couvrir les lacunes sociales et/ou organisationnelles en matière d’égalité de genre sur le lieu de travail. En outre, on a relevé une subsidiarité au niveau de la documentation qui traite des pratiques de discrimination positive et d’égalité de traitement.